Optimisation Task: Writing Photo Descriptions (Algorithm, Accuracy, and Control)
Module 7: OwnerRez - Description and Photos
Photo captions are short, factual descriptions of what each image shows. They help guests understand the layout, reduce "I didn't realise" complaints, support guests using screen readers and make the listing more complete, which platforms tend to favour. The best captions name the room and what is visible precisely, mention a view only when it can be seen and avoid promotional language.
What this lesson covers
- Why captions matter
- Why accuracy beats persuasion
- How the channels use your captions
- Where to write them: OwnerRez first, Booking.com by hand
- Before you start: your room name list
- Draft first, paste second
- A ten-minute caption audit for an existing listing
- Captions on each platform
- The caption formula
- Location: only if you can see it
The full lesson is for clients
Clients get every step, the live walkthrough videos and our exact settings and templates from Skye’s Beach House.
Questions people ask
Do Airbnb photo captions matter?
Yes. Captions clarify what guests are looking at, help with accessibility for screen-reader users and add structured detail to your listing, which supports a complete, professional presentation.
Does OwnerRez send photo captions to Booking.com?
OwnerRez pushes captions to most connected channels, but Booking.com does not pull them in the same way, so they may need to be added there separately.
Should photo captions match my bedroom names?
Yes. Using the same room names in captions, the bed list and the description stops guests getting confused about which room is which.
Watch a free lesson
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