Airbnb Setup & Optimisation Course
πŸ”’ Client lesson

Communication 15: OwnerRez - System Messages - Send Review Form to Guest

System Messages

In short

Channel review requests send guests back to Airbnb, Booking.com or Vrbo, which helps platform ranking but leaves those reviews inside someone else's system. An email review request using the OwnerRez review form collects direct reviews you control, which can support your direct booking website and marketing. Running both gives you platform credibility and long-term review assets, as long as requests stay polite and pressure-free.

What this lesson covers

  • Sending a Review Request by Email (Why We Use It Alongside Channel Messages)
  • Clearing Up the First Assumption
  • Channel Reviews vs Email Reviews (They Serve Different Goals)
  • Why Email Is Strategically Different
  • Timing: Why Email Still Matters Even After Two-Channel Requests
  • How the System Message and Email Trigger Work Together
  • Our Recommendation
  • The review timeline at a glance
  • Which review matters most?
  • Platform guests
πŸ”’

The full lesson is for clients

Clients get every step, the live walkthrough videos and our exact settings and templates from Skye’s Beach House.

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Questions people ask

Why ask for reviews by email as well as through Airbnb?

Platform reviews help ranking on that platform, while direct reviews collected by email are ones you control and can use on your own booking site.

Does OwnerRez have a guest review form?

Yes. OwnerRez can send guests a link to an internal review form, and a system message can deliver it by email.

Are direct reviews useful for a holiday rental website?

Yes. Reviews you collect directly can build trust with guests booking on your own website, where platform reviews are not shown.

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