Lesson: “Are We Too Expensive?” – Checking Your Price the Right Way Before You Change It
Module 15: WTP Advanced Optimisation and Revenue Management Service
To know whether an Airbnb is overpriced, compare the full price guests pay for the same dates against genuinely similar homes, not nightly rates from a pricing tool. Then check value (reviews, features, photos), booking pace against last year and the market, and conversion in Airbnb Insights. A listing can be slow because of price, the listing itself, its rules or simply low demand.
What this lesson covers
- Why “Too Expensive?” Is Usually the Wrong First Question
- The Four Reasons a Listing Isn’t Booking
- Price
- The listing
- Rules and availability
- Demand
- Why Nightly Rates Mislead
- They leave out the fees guests actually pay
- They leave out your markup
- They mix in the wrong homes
The full lesson is for clients
Clients get every step, the live walkthrough videos and our exact settings and templates from Skye’s Beach House.
Questions people ask
Why does PriceLabs say my price is above the market?
Market figures usually compare nightly rent only, leaving out cleaning and other fees and platform markups, so they can make a listing look dearer than guests actually see.
How do I compare my Airbnb price with competitors?
Search as a guest, logged out, for the same dates and group size, and compare the full totals shown for genuinely similar homes.
Should I lower my price if bookings are slow?
Not automatically. Check whether the whole market is slow, whether guests are clicking and booking, and whether rules are blocking stays before cutting price.
Watch a free lesson
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