Action: Branding - Logo, Email Header & Footer (OwnerRez + Hostfully)
Module 6: OwnerRez - Setting up the Channel Manager
Guests are sending money to someone they have never met, so a consistent logo, name and look across emails, forms and the guidebook tells them the booking is real and well run. Branding also builds recognition for repeat bookings. The best approach brands the property rather than a faceless company, with messages signed by a real person so it still feels personal.
What this lesson covers
- Why we brand (the psychology)
- Why we still keep the brand personal
- Where guests actually see your brand
- How it differs by booking channel
- Why it pays off: repeat guests
- Keep it consistent beyond the software
- What you need before you start
- Getting your logo right
- The quality bar
- Writing your contact block and footer
The full lesson is for clients
Clients get every step, the live walkthrough videos and our exact settings and templates from Skye’s Beach House.
Questions people ask
Why does branding matter for direct bookings?
Trust is what converts a direct booking. A matching logo, name and website across every guest touchpoint shows the business is genuine and makes each step feel familiar.
Should I brand my holiday rental as a company or as the property?
Brand the property. Guests book holiday homes for a personal experience, so a house name with emails signed by a real first name feels more welcoming than a corporate brand.
What logo files do I need for OwnerRez and Hostfully?
A wide logo for email headers and a square logo for icons and guidebooks, both saved as PNG files with transparent backgrounds, cover most needs.
Watch a free lesson
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