Airbnb Setup & Optimisation Course
🔒 Client lesson

Lesson: Growing Direct Bookings Through Repeat Network Guests

Module 14: Exclusive Client Property Sharing

In short

Repeat guests are the cheapest bookings a host can win, because they already trust the property and need little convincing. A working direct booking site, a lower direct price, a way back in the guidebook and a thank-you email bring them back. A trusted host network extends this, giving happy guests a direct option for trips to other places, so they keep booking direct rather than returning to platforms.

What this lesson covers

  • Why Repeat Guests Are Worth More
  • Two Kinds of Repeat Guest
  • Your own returning guest
  • The network-returning guest
  • The Return-Guest Approach You’ve Already Built
  • A direct booking site that works (Module 13)
  • A reason to book direct (Module 8)
  • A way back in the guidebook (Module 9)
  • A follow-up after the stay (Modules 8 and 10)
  • Being easy to find (Module 13)
🔒

The full lesson is for clients

Clients get every step, the live walkthrough videos and our exact settings and templates from Skye’s Beach House.

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Questions people ask

How do I get Airbnb guests to book direct next time?

Make your property easy to find with the same name everywhere, have a professional direct booking site with a clear price advantage, and stay within each platform's rules on off-platform contact.

Do I need consent to email past guests?

For marketing emails in Australia, generally yes. ACMA's Spam Act guidance covers consent, identifying yourself and including a working unsubscribe option.

Should a returning-guest discount depend on a review?

No. Return offers should be about coming back, never tied to what a guest writes or how they rate a stay.

Watch a free lesson

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