Optimisation Task: Getting old guests to leave reviews instantly to VRBO
Module 12: Reviews, Reputation & Guest Retention
Every past guest has already trusted you and experienced your property, which makes your past guest list one of the most valuable assets you own. A well-written thank-you email can invite past guests to share a review and to book directly next time, lifting credibility and repeat bookings. It works best when your operations are strong, and any message must follow Airbnb, Booking.com and Vrbo review policies.
What this lesson covers
- Activating Past Guests – Loyalty Incentives, Review Participation & Direct Rebooking Strategy
- Why This Is More Than a Review Email
- Why We Execute This Via Email
- The Strategy – Stack Incentives, Increase Action
- The Email – Clean, Structured & Professional
- Why This Works Psychologically
- Reciprocity
- Belonging
- Tangible Reward
- Future Anchoring
The full lesson is for clients
Clients get every step, the live walkthrough videos and our exact settings and templates from Skye’s Beach House.
Questions people ask
Can I email past guests to ask for a review?
Yes, where you have their email and permission to contact them, but requests must be neutral and must not offer rewards for reviews or pressure guests about ratings, as platforms prohibit this.
Why contact past guests after their stay?
Past guests already know and trust your property, so staying in touch encourages repeat and direct bookings at a lower cost than winning new guests.
Do platforms allow incentives for reviews?
No. Airbnb, Booking.com and Vrbo do not allow rewards in exchange for reviews and can remove reviews or penalise listings that break this rule.
Watch a free lesson
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▶Free lesson · IntroductionFree Lesson: How We Get Our Airbnb Guests’ Reviews onto Vrbo (OwnerRez)Vrbo won’t import your Airbnb reviews, but it does accept reviews that guests leave on your own OwnerRez review form. Ask every Airbnb guest to review…