Optimisation Task: Booking.com - Responding to Reviews - Non Negotiable
Module 12: Reviews, Reputation & Guest Retention
Booking.com guests compare holiday rentals with hotels, so they score with a hotel lens across categories such as cleanliness, comfort, facilities, value and location, giving an overall score out of 10. Replying to every review that includes a comment, in a calm and slightly formal tone, shows consistency and professionalism. Critical points are best answered with what has been fixed rather than explanations or defence.
What this lesson covers
- Why Booking.com replies are non-negotiable
- How Booking.com scoring works
- Drafting for Booking.com
- Tone on Booking.com: two examples
- Quality check before you post
- Turning discipline into an advantage
- Reading a Booking.com Review Properly
- Why the Hotel Lens Changes Your Replies
- More Booking.com Reply Examples
- A high score with a short comment
The full lesson is for clients
Clients get every step, the live walkthrough videos and our exact settings and templates from Skye’s Beach House.
Questions people ask
How are Booking.com reviews scored?
Booking.com shows an overall score out of 10, built from guest ratings across categories like staff, facilities, cleanliness, comfort, value for money and location.
Why are Booking.com review scores often lower than Airbnb ratings?
Booking.com guests can book hotels alongside holiday rentals, so they tend to rate with hotel standards in mind and score each category more critically.
Should I reply to every Booking.com review?
Replying to every review with a comment, positive or critical, shows future guests that the property is actively and professionally managed.
Watch a free lesson
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