Action: OwnerRez - Adding the Cleaning Fee, then hiding it in your nightly rate.
Module 8: Setting Up Dynamic Pricing (Pricelabs) and General Fee Policy
Airbnb has said cleaning fees are the number one guest complaint on its platform. A separate cleaning fee line feels like a penalty and can lead guests to expect they need not tidy up at checkout. Building the cleaning cost into the nightly rate keeps your income the same while removing a major sales objection and encouraging better guest behaviour.
What this lesson covers
- Action Lesson: Cleaning Fees — How to Remove the Biggest Sales Objection
- Why This Matters
- The Psychology of the Word Fee
- Loss Aversion
- The Strategy — Hiding the Cleaning Fee
- Why We Do This
- The Two Costs of a Visible Cleaning Fee
- Before the stay: fewer bookings
- After the stay: weaker reviews
- How Guests See Prices Today
The full lesson is for clients
Clients get every step, the live walkthrough videos and our exact settings and templates from Skye’s Beach House.
Questions people ask
Why do guests dislike Airbnb cleaning fees?
A cleaning fee shown separately feels like an add-on rather than part of the stay, especially on short bookings where it can be a large share of the total.
Does hiding the cleaning fee lose the host money?
Not if the cost is built into the nightly price. The host still covers cleaning while guests see a simpler, more appealing total.
Watch a free lesson
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