Action: Email Marketing to Past Guests – Repeat Bookings the Right Way
Module 13: Direct Bookings, Google Vacation Rentals & Marketing
Emailing past guests is one of the cheapest ways to win repeat bookings, but in Australia the Spam Act 2003 applies. Every marketing message needs the person’s consent, must identify who sent it and must include a working unsubscribe. Build your list only from guests who gave you their details directly and agreed to hear from you, not from booking platform guest data.
What this lesson covers
- Why Past Guests Are Your Cheapest Bookings
- What a good guest email list does for you
- Whose Email Address You Can Use (and Whose You Can’t)
- Guests who booked through an OTA
- Who you can build a list from
- The Spam Act in Plain English: Consent, Identify, Unsubscribe
- Rule 1: Consent
- Rule 2: Identify yourself
- Rule 3: Unsubscribe
- Privacy matters too
The full lesson is for clients
Clients get every step, the live walkthrough videos and our exact settings and templates from Skye’s Beach House.
Questions people ask
Can I email guests who booked through Airbnb?
Airbnb’s Off-Platform Policy prohibits using guest contact information for marketing or contact lists, so build your list from direct guests and people who sign up through your own channels.
What are the Spam Act rules for marketing emails in Australia?
ACMA summarises three rules: have consent, identify yourself with accurate contact details, and include a clear, free and easy way to unsubscribe.
How often should a holiday rental email past guests?
Most holiday homes only need a handful of genuinely useful emails a year, timed to when guests plan trips, rather than frequent promotions.
Watch a free lesson
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