Lesson: Measuring What the Network Brings You
Module 14: Exclusive Client Property Sharing
Bookings from a host network are easy to miss because they look like any other direct booking, so it pays to track them. A simple log of referrals sent, network enquiries and bookings received, and repeat guests, reviewed each quarter against the same period last year, shows what the network brings, what you give in return and which part of your setup needs attention next.
What this lesson covers
- Why Measure the Network at All
- What to Track
- Referrals you send
- Network enquiries and bookings you receive
- Network-returning guests
- Your own repeat direct bookings
- Health checks
- Your Referral Log: the Simplest Possible Setup
- Set Up Your Log in Five Minutes
- How to Find Out Where a Booking Came From
The full lesson is for clients
Clients get every step, the live walkthrough videos and our exact settings and templates from Skye’s Beach House.
Questions people ask
How do I know where a direct booking came from?
Listen for clues in the guest's first message, ask once how they found you, and note it in a simple log or as a tag on the booking if your system allows.
How often should I review referral results?
A short quarterly review works well, comparing each quarter with the same quarter last year because seasons change booking patterns.
Should referrals between hosts balance out?
Not necessarily. Busy properties often send more referrals than they receive; the aim is to understand the trend, not to keep score.
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