Optimisation Task: Draft up your OwnerRez descriptions for review
Module 7: OwnerRez - Description and Photos
Drafting your full property description before it is reviewed creates one master copy that can be refined and then used across every booking channel. A good draft is written in scannable point form, avoids fluffy adjectives and guest-type labels, follows a deliberate order that matches how guests judge value, and handles genuine drawbacks honestly so expectations are set before arrival.
What this lesson covers
- Why This Lesson Matters
- Why We Make You Draft This Before We Review It
- Setting up your draft so we can review it
- The Non-Negotiables: Zero Fluff, Zero Guest Labels, Maximum Clarity
- The fluff list: words to cut, and what to do instead
- The Correct Order: How We Structure Every Description
- Point Form is the Default Because It Matches Guest Reading Behaviour
- Fact + detail: how to write a bullet that sells without fluff
- Objections: Write Them in Sentences, But Position Them “Cheeky”
- Examples: Bad vs Good Objection Writing
The full lesson is for clients
Clients get every step, the live walkthrough videos and our exact settings and templates from Skye’s Beach House.
Questions people ask
Can I use the same description on Airbnb and Vrbo?
One master description works well for Vrbo and most booking sites. On Airbnb the same content is spread across separate fields such as The Space, Guest Access and Neighbourhood.
Should I use ChatGPT to write my Airbnb description?
AI tools can help phrase individual sentences, but left alone they tend to add marketing fluff and label guest types. Treat their output as a starting point and check it against the facts.
Which description fields does OwnerRez have?
OwnerRez includes fields such as Headline, Short Description, Description, Accommodations, Guest Access, Getting Around, Location and House Rules, which it maps to each connected channel.
Watch a free lesson
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▶Free lesson · IntroductionFree Lesson: How We Get Our Airbnb Guests’ Reviews onto Vrbo (OwnerRez)Vrbo won’t import your Airbnb reviews, but it does accept reviews that guests leave on your own OwnerRez review form. Ask every Airbnb guest to review…