Lesson: The Space — Structure, Psychology, and Execution
Module 7: OwnerRez - Description and Photos
The Space is where guests go after tapping "Show more", and it has to prove what the photos and short description promised. A strong Space section answers whether the property fits the group, what guests will do there, whether they will be comfortable and whether the host can be trusted, using clear headings, specific facts and an honest, softly worded mention of any real drawback.
What this lesson covers
- Why The Space matters: from the dream to the proof
- The seven rules, one level deeper
- Structure: headings, dividers and point form
- Headings with dividers
- One feature per line
- The order: hook → excitement → reassurance → inclusions
- How Much Detail Is Enough?
- Bedding Detail That Prevents Complaints
- Full example: Skye’s Beach House
- Split Listings: One House, Several Spaces
The full lesson is for clients
Clients get every step, the live walkthrough videos and our exact settings and templates from Skye’s Beach House.
Questions people ask
What should go in The Space section on Airbnb?
Capacity, layout, bedding by room, the main features guests will use and what is included, such as linen and towels. It is the detailed proof behind your short description.
Can I use bold text or headings in an Airbnb description?
Airbnb descriptions are plain text, so there is no bold formatting. Hosts usually create visual headings with simple dividers and short lines so guests can scan quickly.
Should I mention a property's downsides in my listing?
Yes. Disclosing a genuine drawback while the guest is booking sets fair expectations, while discovering it on arrival feels like a broken promise and often leads to poor reviews.
Watch a free lesson
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