Airbnb Setup & Optimisation Course
🔒 Client lesson

Action: Tracking Direct-Booking Results

Module 13: Direct Bookings, Google Vacation Rentals & Marketing

In short

Tracking direct bookings means recording two things: where each booking was made and how the guest found you. Booking sources in your channel manager show the channel, while a simple guest question, tagged UTM links and Google Business Profile performance show the marketing source. Reviewing a short set of these numbers every month shows whether your direct share is growing and which efforts deserve your time.

What this lesson covers

  • Why Tracking Matters
  • The Few Numbers That Matter
  • Two Questions: Where They Booked, and How They Found You
  • Step 1: Booking Sources in OwnerRez
  • Make sure direct bookings are labelled properly
  • The reports to use
  • What to write down each month
  • Step 2: Ask Every Direct Guest How They Found You
  • Where to ask
  • Use a fixed list of answers
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The full lesson is for clients

Clients get every step, the live walkthrough videos and our exact settings and templates from Skye’s Beach House.

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Questions people ask

What is a UTM link?

A UTM link is a normal web address with labels added, such as source, medium and campaign, so website analytics can show where each visit came from.

What does Google Business Profile performance show?

Google lists measures such as profile views on Search and Maps, website clicks, calls, direction requests and the search terms people used to find the business.

How do I know if my direct bookings are growing?

Track your direct bookings and booking value as a share of all bookings each month, and compare with the same month in previous years.

Watch a free lesson

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