Listing Setup: Google Business - Create your account, show on Google & Google Maps
Module 13: Direct Bookings, Google Vacation Rentals & Marketing
A Google Business Profile puts your property in Google's business directory, so a search for its name can show a panel with photos, reviews, location and a link to your direct booking site, and it can appear on Google Maps. This looks as established as a hotel listing and builds trust. Using exactly the same property name on every platform helps Google connect your listings and reassures guests they have found the right place.
What this lesson covers
- Why Creating a Google Business Profile Matters for Your Property
- Understanding What a Google Business Profile Actually Is
- Why Consistent Naming Across Platforms Is Critical
- How Google Business Supports Your Direct Booking Strategy
- Preparing to Create Your Google Business Profile
- Before You Start: Your Checklist
- Which Address Do You Show Guests?
- The Steps in Plain Words
- Choosing the Right Category
- Adding Photos That Build Trust
The full lesson is for clients
Clients get every step, the live walkthrough videos and our exact settings and templates from Skye’s Beach House.
Questions people ask
What is a Google Business Profile?
It is Google's free business listing that shows key details such as photos, reviews, location and a website link in Google Search and Google Maps.
Does a Google Business Profile replace Airbnb?
No. It complements the booking platforms by giving guests who already know your property an easy way to find you and book direct.
Do I need to verify my Google Business Profile?
Yes. Google requires business profiles to be verified before they are fully visible and editable.
Watch a free lesson
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