Action: OwnerRez - Setting Your 13% Direct Booking Margin
Module 8: Setting Up Dynamic Pricing (Pricelabs) and General Fee Policy
A direct booking margin is a surcharge added in OwnerRez to bookings made through your own website. Because Airbnb, Vrbo and Booking.com carry larger channel markups to cover their commission, a modest direct margin lets guests pay noticeably less than on the booking sites while you keep more of each stay. The key is to stay reasonable rather than greedy.
What this lesson covers
- Action Lesson: Turning On Your Direct Booking Margin
- A Few Things to Keep in Mind
- Don’t Be Greedy — Stay Reasonable
- Why This Step Matters
- Why the OTAs Carry a Bigger Markup
- Costs You Still Carry on Direct Bookings
- Behind the Scenes: How Each Price Is Built
- Worked Example: The 2-Night Guest Total
- Which Bookings Get the 13%
- How It Fits With Each Channel
The full lesson is for clients
Clients get every step, the live walkthrough videos and our exact settings and templates from Skye’s Beach House.
Questions people ask
Can OwnerRez charge different prices on different channels?
Yes. OwnerRez lets you add channel-specific markups or surcharges so each booking site, and your own website, can show a different price from the same base rate.
Why charge a margin on direct bookings at all?
It lets you earn more than your base rate on direct stays while still undercutting the commission-loaded prices on Airbnb and other booking sites.
Watch a free lesson
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