Airbnb Setup & Optimisation Course
🔒 Client lesson

Lesson: Social Media for Holiday Rentals – A Simple Content Plan

Module 13: Direct Bookings, Google Vacation Rentals & Marketing

In short

Social media helps a holiday rental by making the property familiar, proving it is real and cared for, giving past guests somewhere to follow it, and linking interested people to the direct booking site. A simple plan built on a few recurring content themes, posted consistently, works better than bursts of activity. Guests’ photos and posts should only be shared with their clear permission.

What this lesson covers

  • What Social Media Is (and Isn’t) for a Holiday Home
  • Instagram and Facebook: What Each Does Best
  • Instagram: your visual showroom
  • Facebook: your local noticeboard
  • Set Up Your Profiles Properly
  • Five Highlights every holiday home should have
  • Your Five Content Themes
  • The Place
  • The Experience
  • The Area
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The full lesson is for clients

Clients get every step, the live walkthrough videos and our exact settings and templates from Skye’s Beach House.

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Questions people ask

Is Instagram or Facebook better for a holiday rental?

They do different jobs. Instagram suits visual content like short videos and photos, while Facebook suits local groups, events and practical updates, so many hosts use both.

Can I repost a guest’s photo of my holiday rental?

Only with their permission. In Australia the photographer generally owns the copyright, and people shown in the photo should also be comfortable with it being shared.

Where should my Instagram bio link go?

To your own direct booking website rather than an Airbnb listing, so interested followers can book with you directly.

Watch a free lesson

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