Airbnb Setup & Optimisation Course
🔒 Client lesson

Lesson: Setting Your Goals and Measuring Success – Revenue, RevPAR and Reviews

Introduction

In short

Measure a short-term rental with a small scorecard: occupancy, ADR, RevPAR, review score, response rate and the total a guest pays compared with similar listings. Lead with RevPAR compared with the same period last year, set specific 90-day targets from a recorded baseline, and review them monthly, changing one thing at a time.

What this lesson covers

  • Why Goals Need Numbers
  • Start From Your “Before” Snapshot
  • The Six Numbers on Your Scorecard
  • Occupancy, ADR and RevPAR: How They Work Together
  • Occupancy
  • ADR
  • RevPAR
  • Where to find them
  • Review Score: the Number That Protects All the Others
  • The Superhost benchmark
🔒

The full lesson is for clients

Clients get every step, the live walkthrough videos and our exact settings and templates from Skye’s Beach House.

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Questions people ask

What is a good occupancy rate for an Airbnb?

It depends on the market and season. Occupancy alone can mislead, because a full calendar at low prices may earn less than fewer nights at better rates, so read it alongside ADR and RevPAR.

How do you calculate RevPAR for a short-term rental?

Divide the rent earned by the number of nights the property was available, or multiply occupancy by average daily rate.

How often should Airbnb hosts review their performance?

A short monthly review against the same period last year works well, with a quick funnel check every couple of weeks to catch problems early.

Watch a free lesson

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