Lesson: Google Business - How to attract Direct bookings using the platforms for marketing.
Module 13: Direct Bookings, Google Vacation Rentals & Marketing
Many guests find a property on Airbnb or Booking.com, then search its name on Google looking for a direct option. Channel manager booking sites are built for reservations rather than search, so they rarely rank, and guests end up back on the platforms. A Google Business Profile adds a panel with photos, reviews and a website link, giving those guests a clear path to your direct booking site.
What this lesson covers
- Lesson: Using Google Business to Help Guests Find Your Direct Booking Site
- Why We Add Our Properties to Google Business
- Understanding SEO — What It Is and Why It Matters
- The Structural Difference Between Channel Manager Booking Pages and WordPress
- Why WordPress Often Gains Traction Faster Than Channel Manager Sites
- Why Connecting Google Business to WordPress Strengthens SEO
- Why We Connect the Channel Manager Site for Now
- Important: Check Google’s Eligibility Rules First
- What a Guest Actually Sees
- Consistency: Name, Address and Phone
The full lesson is for clients
Clients get every step, the live walkthrough videos and our exact settings and templates from Skye’s Beach House.
Questions people ask
Why doesn't my direct booking site show up on Google?
Booking pages built by channel managers usually have few pages and little written content, so Google has little to rank compared with large platforms like Airbnb.
Can a holiday rental have a Google Business Profile?
Yes. Holiday rentals can create a Google Business Profile, which can appear when guests search the property name and link to your website.
Is WordPress better for SEO than a channel manager website?
Generally yes. WordPress makes it easier to add pages, headings and local content that help Google understand and rank your site.
Watch a free lesson
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