Lesson: Sales Funnel - A More Thorough Look

Airbnb has said its main factors are quality, popularity and price, alongside how well a listing matches the search. Ease of booking and host reliability, such as cancellations and response speed, also play a part.

Falling impressions are usually a symptom rather than the cause. Listings that are shown but not clicked or booked tend to be shown less, so the weak point is often further down the funnel.

Yes. On a phone the title is shortened and only the first lines of the description show before guests tap to read more, so the lead photo and opening words carry more weight.