Communication: OwnerRez - Email Message (Manual) - Asking guests for direct reviews.
Module 12: Reviews, Reputation & Guest Retention
Direct reviews collected through your own website build trust for direct bookings, which matters because reviews on Airbnb, Booking.com and Vrbo stay on those platforms. A manual OwnerRez email sent after a great stay can thank the guest and invite them to leave a direct review through a review link. The wording should stay warm and pressure-free and follow each platform's review policy.
What this lesson covers
- A Thank You from {PNAME}
- Why We Send This One by Hand
- Who Should Receive It (and Who Should Not)
- Send it to guests who
- Do not send it to guests who
- Not sure?
- When to Send It
- What Is a Direct Review, and Why Does It Matter?
- Reading the Template, Paragraph by Paragraph
- The greeting and thank-you
The full lesson is for clients
Clients get every step, the live walkthrough videos and our exact settings and templates from Skye’s Beach House.
Questions people ask
What is a direct review?
A direct review is one left on your own booking website or review form rather than on a platform such as Airbnb, which helps build trust for direct bookings.
Can OwnerRez collect guest reviews?
Yes. OwnerRez can send guests a link to its own review form, and those reviews can be shown on your OwnerRez-powered website.
What rules apply when asking guests for reviews?
Platforms like Airbnb, Booking.com and Vrbo prohibit offering rewards in exchange for reviews or pressuring guests about ratings, so review requests should be neutral and policy-compliant.
Watch a free lesson
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▶Free lesson · IntroductionFree Lesson: How We Get Our Airbnb Guests’ Reviews onto Vrbo (OwnerRez)Vrbo won’t import your Airbnb reviews, but it does accept reviews that guests leave on your own OwnerRez review form. Ask every Airbnb guest to review…