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Airbnb Revenue Management Frankston
VictoriaMore bookings at better rates in Frankston.
Frankston is a bayside summer market: nightly rates jump in December and January and occupancy peaks in February, then settles into steady demand for the rest of the year. WTP prices every night by demand, while the owner keeps running the property and their own accounts.
- One listingPricing and listing done for you$150 a month first 3 monthsThen $250 a month, GST incl. Daily pricing, listing fixes, check-ins and monthly results.See the full price
- More listingsCheaper for every extra listing$200 each listings 2–10Then $100 each for 11–20, $75 each for 21–50 and $40 each for 51+. GST incl.Work out your fee
- The Frankston marketPriced from live data$172 a night 48% occupancyAbout $29,481 per listing over 12 months across 228 Frankston short stays.See the Frankston numbers
In Frankston we offer
Airbnb revenue management in Frankston
What an Airbnb earns in Frankston
Quick answer
What does an Airbnb earn in Frankston?
Short stays within 4 km of Frankston average $172 a night at 48% occupancy. Over the last 12 months a typical listing earned about $29,500. January was the strongest month ($3,123 per listing at 51% occupancy) and October 2025 the weakest ($2,127 at 44%). One-bedroom homes average $121 a night, two-bedroom homes $170 and three-bedroom homes $245. These are market estimates from IntelliHost Market Data, not booking records.
- Listings tracked
- 228
- Average nightly rate
- $172
- Occupancy
- 48%
- Revenue per listing, 12 months
- $29,481
What you get
The part of hosting that decides how much you earn
You keep doing the day-to-day. We handle the pricing and the listing, using live market data.
- Dynamic pricing set up properly
Base rates, seasons, weekends, events and last-minute rules set up in your own pricing software.
- Prices checked against the market
Your rates compared with similar homes nearby, so you’re never too cheap or too dear.
- Listing optimisation
Title, photo order, description, amenities and settings improved to win more clicks and bookings.
- Discounts and stay rules
Weekly and monthly discounts and gap nights tuned to fill the calendar.
- Regular check-ins
Meetings to go through results, guest feedback and what to change next.
- Monthly results
A clear report on what we changed, why, and what it did to your bookings.
Who does what: what we run, and what stays with you
We run, remotely
- Nightly pricing
Daily rate updates for season, events, lead time and gaps, with minimum and maximum prices you approve.
- Listing optimisation
Titles, photo order, descriptions and amenities written for the guests who book your area.
- Channels
Airbnb, Booking.com and Vrbo connected through one system, so the calendar is never double booked.
- Reviews and reporting
Review responses, monthly results and a plain-English plan for next month.
You keep
- Your accounts
Your Airbnb, Booking.com and bank accounts stay in your name.
- Guests on arrival
Check-in, keys and anything the guest needs on the ground.
- Cleaning and maintenance
Your cleaners and tradespeople, working from the shared booking calendar.
- Local registration
Any registration, permit and local tax filings.
How we set your Airbnb prices
Airbnb pricing, explained
How we set your Airbnb prices
Good Airbnb pricing isn’t one number. It’s a price for every night, set by how many guests want that date, plus the rules around it. This is the Airbnb pricing strategy we run for every revenue management client, in PriceLabs, in your name.
- 1Start from what guests really pay
We compare your home with similar homes nearby on the full guest total for a real 2-night stay, cleaning included, not just the nightly rate. That sets your base price and the minimum price your nights won’t drop below.
- 2Price every night by demand
Weekends, school holidays, public holidays and local events go up; quiet mid-week nights are priced to fill. Prices move every day as dates get closer and bookings come in. That’s dynamic pricing.
- 3Set stay rules that match how guests book
Most guests book Friday to Sunday, so minimum stays, gap-night and last-minute rules are set to fill the calendar without leaving single nights nobody can book.
- 4Check, explain, adjust
The same prices go to Airbnb, Booking.com and Vrbo through your channel manager. We compare the results with homes nearby, change what isn’t working and explain every change in your live revenue portal.
Airbnb Smart Pricing or PriceLabs on its own will move your prices, but how well it works depends on its settings. A revenue manager decides those settings and checks them against the market. Want the detail? Read how to set your Airbnb base rate, setting a minimum price by market percentile and how Airbnb decides which listings show first, or estimate what your home could earn.
Who we help: sound familiar?
Who we help
Sound familiar?
- Your calendar has gaps between the busy weekends
We tune mid-week prices, minimum stays and gap-night rules so the quiet nights fill too, not just peak season.
- Your peak nights sell out months ahead
That usually means they’re too cheap. We lift prices where demand is strong and let them settle as the date gets closer.
- Your prices haven’t changed since you set them
Ours change every day from live market data, local events and school holidays, and every change comes with the reason.
- You’re relying on Airbnb’s Smart Pricing
We run PriceLabs in your name with your own minimum price, seasons and events, and send the same prices to Booking.com and Vrbo.
- Your listing is buried in search
Title, photo order, description and amenities are rewritten from your listing’s own search, click and booking data, then checked again.
- You don’t have time to watch the market
We do it every day. You keep running the home your way, and see every booking and price in your live revenue portal.
Rather hand over everything? See full Airbnb management.
You stay in charge
Yours to keep
You stay in charge
- Your accounts
Your listings, booking system and pricing software stay in your name.
- Your decisions
We suggest and explain each change. You stay in charge of your home.
- Your team
Keep your own cleaners, family or team running the day-to-day.
- Clear reasons
Every change comes with why we made it and what we expect it to do.
How it starts: four steps, all online
- 1Earnings estimate
Enter your address and see what homes like yours around Frankston earn. Free.
- 2Connect
You give us access to your channels. Your accounts stay yours.
- 3Set up
Pricing rules, listing rewrite and channel settings, agreed with you first.
- 4Run
Daily pricing, a monthly report, and a review call whenever you want one.
Free tools: quick answers before you call
Free tools
Quick answers before you call
- What could my home earn?A free Airbnb income estimate from real listings near you. About 1 minute, emailed to you.Estimate my income
- What would I pay you?Pick how many listings you have and see your monthly fee straight away.Work out my fee
- Want us to run it all?Full management from 12.5% down to 3% of what it earns. Not ready yet? Our Renovation tier is $200 a month.See full management
The price
Revenue management fees in Frankston
Monthly, per listing. The more listings, the less each one costs. All fees include GST.
How many listings do you want us to price?
Monthly fee for 1 listing. The first listing costs the most and each extra listing costs less. Prices include GST. Pricing software (about US$20 a month) and a channel manager (about US$55 a month, if you don’t have one) are paid separately, in your name.
The intro offer saves you $300 in your first 3 months.
Every tier, per listing
Current offer: your first 3 months are $150 a month for one listing and $125 a month each for listings 2–10, then the normal price above. All prices include GST.
Paid separately, in your name
- Pricing software, about US$20 a month
- Channel manager, about US$55 a month, if you don’t already have one
- Guests, cleaning and maintenance stay with you
Work out your own number
Put in how many listings you have and see your monthly fee.
Open the fee calculatorWant it all done? Full management is $340 a month for the first 3 months, then a percentage of what your home earns.
Is your Frankston home earning what it should? Get the free estimate
Enter the address and see what similar holiday homes around Frankston earn in a year, then compare it with what yours made.
- Yearly gross estimate from homes like yours nearby
- Nightly rate and occupancy month by month
- Where the gap comes from rate, occupancy or both
The Frankston year
Every month books differently, so every night is priced differently
What short stays within 4 km of Frankston earned over the last 12 months, by month, bedroom count and day of the week.
How many bedrooms? Pick one or more
All 228 Frankston listings, every size: $172 a night · 48% occupancy · $82 per available night · $29,481 per listing a year · booked 35 days ahead (median).
Source: IntelliHost Market Data, 228 short-stay listings within 4 km of Frankston, computed 24 October 2026. Market estimates, not booking records. Figures in AUD.
Each month against the 12-month averagefollows your pick
See every bedroom count in one table
| Size | Revenue, 12 months | Nightly rate | Occupancy | Per available night | Listings |
|---|---|---|---|---|---|
| 9 bedrooms | — | — | — | — | 0 |
| 8 bedrooms | — | — | — | — | 0 |
| 7 bedrooms | — | — | — | — | 0 |
| 6 bedrooms | — | — | — | — | 0 |
| 5 bedrooms | — | — | — | — | 0 |
| 4 bedrooms | $35,754 | $325 | 31% | $100 | 28 |
| 3 bedrooms | $34,415 | $245 | 39% | $95 | 45 |
| 2 bedrooms | $31,919 | $170 | 52% | $88 | 53 |
| 1 bedroom | $24,361 | $121 | 56% | $67 | 69 |
| Studio | $14,064 | $76 | 52% | $39 | 20 |
Grey rows: fewer than 10 listings, so no figures are reported.
Asking rate by day of the week
Forward asking rates across all Frankston listings (not split by bedroom count).
Who books in Frankston3 guest groups
Family holiday groups
Multi-generation and young families wanting space, comfort and kid-friendly features for longer holidays near the beach.
- Several bedrooms and bathrooms so the group isn't crowded
- A big backyard or garden with things for children to play on
- A fully equipped kitchen for family meals
Often missing: Outdoor dining area, Dining table, Dryer, Kitchen
Solo and couple work stays
Single travellers and couples on work trips or longer work-from-home stays who want reliable wifi, a place to work and an easy, low-fuss stay.
- Fast, stable wifi for video calls
- A compact, well-organised studio or one- to two-bedroom unit
- Self check-in and check-out
Often missing: Dedicated workspace, Self check-in, Free parking on premises, Wifi
Leisure couples and small groups
Couples and small groups of friends wanting a charming getaway with bay views, walkable restaurants and bars, and thoughtful host touches.
- Ocean, bay or sunset views
- A short walk to restaurants, bars and things to do
- A cosy, nicely decorated interior
Often missing: Outdoor dining area, Wine glasses, Heating, TV
From guest reviews in the IntelliHost market report.
Frankston short-stay rules
Frankston short-stay rules at a glance
You keep the registration and any approval in your name. We price within the nights your home is allowed to take. Checked against official sources on 26 October 2026.
See all VIC short-stay rules: 10 topics
Requirements for Airbnb in Frankston
The current state, council and property checks, with official sources. Tap a topic to open it.
01Owner checksOwnership, finance, insurance and authority to operate
- Confirm ownership, finance, insurance and authority to operate the property as short-term accommodation.
02Do I need a Victoria Airbnb registration or listing number?NO
Victoria does not have a statewide Airbnb property registration or listing-number scheme.
Levy registration is a separate tax obligation. An owner or tenant accepting eligible direct bookings may need to register with the State Revenue Office, while a booking platform generally handles the levy for platform bookings.
Official sources: Official government source
03Is there a Victoria short-stay levy or tax?YES
Victoria imposes a 7.5% short-stay levy on eligible bookings of less than 28 consecutive days.
- The booking platform generally pays for platform bookings
- The owner or tenant pays for eligible direct bookings
- Principal-place-of-residence stays are generally excluded
- A stay of 28 days or more is outside the short-stay levy definition
Official sources: Official government source
04Are there different rules for hosted and unhosted Airbnbs?YES
HOSTED AIRBNB
Principal-place-of-residence accommodation is treated differently for the state levy and owners-corporation short-stay restrictions.
UNHOSTED AIRBNB
Eligible non-principal-residence short stays can be subject to the 7.5% levy. An owners corporation may ban short stays in non-principal-residence lots by special resolution, but cannot apply that ban to a lot used as the owner or occupier's principal residence.
Council registration and planning requirements remain separate.
Any council-specific approval or operating requirement belongs under the council-level section.
Official sources: Short Stay Rental Accommodation – Owner Information Fact Sheet
05Is there a minimum stay or annual night cap?NO
VICTORIA LEVEL
NO
Victoria has no statewide Airbnb minimum stay or annual booking-night cap.
The less-than-28-day threshold defines the state levy and owners-corporation short-stay provisions. It is not a minimum stay, annual cap or maximum lawful booking duration.
FRANKSTON CITY COUNCIL LEVEL
YES
OPERATIVE LOCAL LAW — 30-DAY MAXIMUM SINGLE BOOKING.
- Hosted annual limit — No Victorian statewide annual day cap identified for hosted STRA; council, planning-permit and owners-corporation restrictions can still apply.
- Council minimum stay — No council-wide minimum-night rule was published on the current official council material checked.
- Council maximum booking/cap — 30 consecutive days per booking under the Frankston SSRA local-law definition.
- Permit context — YES — annual Frankston SSRA registration is required; current official page lists $160 per year.
Check the exact address and every existing approval or endorsed management plan before setting stay rules.
Official sources: Official government source
06Do I need Frankston City Council approval or a DA?NO
CONDITIONAL — Victoria has no blanket STRA planning-permit rule. Council must check the local planning scheme, existing lawful use and works. If a use-solely permit is required, the 2026/27 statutory application fee is $1,537; extras may apply and approval can vary.
Frankston City Council checks:
- Check — Hosted or unhosted treatment: State unruly-party laws apply to short stays under 28 days in affected owners-corporation settings.
- No — Guest limit: No statewide STRA guest cap identified.
- No — Parking plan or condition: No statewide STRA parking quota.
- Check — Noise management: Guests must not create unreasonable/excessive noise or interfere with residents.
- No — Property or management plan: No statewide management-plan mandate for every STRA.
- No — Neighbour notification or contact: No statewide requirement to give neighbours a manager’s phone number.
- No — Waste plan: No statewide STRA waste plan identified.
- Check — Fire or evacuation requirements: Building/fire requirements depend on classification, works and permit.
General noise, nuisance, parking, building, fire, strata, title, lease and insurance requirements still apply even when there is no blanket authority approval.
Official sources: Official government source
07Is there a Frankston Airbnb development-application fee?NO
There is no standard Frankston Airbnb development-application fee applying to every owner.
EXACT STATE FEE CLASS — $1,537 for a use-solely planning permit application in 2026/27 (89 fee units). Other classes, amendments and development costs have different fees.
If an individual property requires a development application, solely the fee applying to that specific application should be shown.
Official sources: Frankston City Council short-stay accommodation requirements
08Do I need a Frankston registration or permit number?YES
Frankston City Council requires short-stay rental accommodation to be registered under its local law. The registration applies to accommodation provided for no more than 30 consecutive days. Council issues a Certificate of Registration after approval.
Official sources: Short Stay Rental Accommodation – Owner Information Fact Sheet
09Does Frankston charge an Airbnb registration or renewal fee?YES
The current published Frankston registration fee is $160 per year.
Official sources: Frankston City Council short-stay accommodation requirements
10Is there a Frankston short-stay levy or tax?NO
No Frankston City Council tax or levy specifically charged on Airbnb or short-stay bookings has been identified.
This is separate from the state or territory levy answer under number 03.
Official sources: Short Stay Rental Accommodation – Owner Information Fact Sheet
Included for every client · the live revenue portal
Your property’s performance, live
Real-time bookings, earnings and prices, and how you compare with homes nearby.
See a real client’s portalSee how the portal works
Every client gets our live revenue portal: real-time bookings, earnings and prices, and how you compare with homes nearby. It learns from every pricing change we make, so your pricing gets better the longer you’re with us.
Areas we service
Revenue management areas we service in Frankston
See every area we service in Frankstonwith search
- Frankston9 areasAreas include Carrum Downs, Frankston, Frankston North, Frankston South, Langwarrin, Langwarrin South, Sandhurst, Seaford
View council guide
+ 1 more
Skye.
Nothing in the list above matches. Pricing and estimates work for any address, so get in touch.
Pricing is done online, so we can work with a holiday home anywhere nearby. The earnings estimate works for any address.
Common questions
Airbnb revenue management in Frankston: questions owners ask
What is Airbnb revenue management?
Setting the right price for every night, and the right minimum stay, so the home earns the most over the year rather than just filling dates. It also covers the listing content and channels that decide how many guests see the price.
How does WTP price an Airbnb in Frankston?
Every month, and every night within it, is priced on its own demand: school holidays, events, weekends and the quiet weeks in between, never a few flat seasons. Prices are reviewed every day against what similar homes nearby are booking for.
Do I keep control of my Airbnb account?
Yes. Your listings and accounts stay in your name, and you approve the minimum and maximum prices we work within.
Can Wealth Through Property fully manage my home in Frankston?
Yes. If you would rather hand everything over, our full Airbnb management service covers Frankston.
Is there an intro offer for revenue management in Frankston?
Yes. Your first 3 months are $150 a month for one listing and $125 a month each for listings 2 to 10, then the normal price of $250 a month for the first listing and $200 each for listings 2 to 10. The intro offer saves $300 on one listing in the first 3 months. All prices include GST.
How much does Airbnb revenue management cost in Frankston?
Your first listing is $150 a month for the first 3 months, then $250 a month. Listings 2 to 10 are $200 each a month, 11 to 20 are $100 each, 21 to 50 are $75 each and 51 or more are $40 each. All prices include GST. Pricing software (about US$20 a month) and a channel manager (about US$55 a month, if you don’t have one) are paid separately, in your name.
Is PriceLabs worth it for one Airbnb listing in Frankston?
PriceLabs costs about US$20 a month, and it can be worth it for a single listing when its settings suit your home. The software works as well as it is set up. WTP is a verified PriceLabs Revenue Management Partner and sets it up in your name, using your minimum price, seasons and local events.
Does Airbnb Smart Pricing work, or should I use PriceLabs in Frankston?
Airbnb Smart Pricing and PriceLabs both move your prices, but how well either works depends on its settings. A revenue manager chooses those settings and checks them against similar homes nearby. WTP runs PriceLabs in your name, with your own minimum price, seasons and events, and sends the same prices to Booking.com and Vrbo.
Show 7 more questionsShow fewer questions
How much does an Airbnb earn in Frankston?
A typical short stay within 4 km of Frankston charges $172 a night at 48% occupancy, about $29,481 in revenue per listing over 12 months across 228 listings. Studios average $76 a night, one-bedroom homes $121, two-bedroom homes $170, three-bedroom homes $245 and four-bedroom homes $325. These are IntelliHost market estimates computed 24 October 2026, not booking records.
Do I need approval to run an Airbnb in Frankston?
Yes, in Frankston. Victoria has no statewide Airbnb registration or listing-number scheme, but Frankston City Council requires short-stay rental accommodation of no more than 30 consecutive days to be registered under its local law, and the current published registration fee is $160 per year. Whether you also need a planning permit depends on the property and the local planning scheme, so check the address with Frankston City Council first; where a use-only permit is needed, the 2026/27 state application fee is $1,537. Victoria also charges a 7.5% short-stay levy on eligible bookings of less than 28 consecutive days, which the booking platform generally pays for platform bookings and the owner pays for eligible direct bookings. Owners corporation and lease rules still apply. Rules reflect official sources as verified on 24 October 2026.
What is the difference between revenue management and full Airbnb management in Frankston?
With revenue management WTP sets your nightly prices, improves your listing and sends a monthly report, while you keep guests, cleaning, maintenance and your accounts. Full management hands everything over, with fees from 12.5% down to 3% of what your home earns. Full management also covers Frankston.
Why is my Airbnb in Frankston not getting bookings?
The usual causes are gaps between busy weekends, prices that never change, relying on Smart Pricing, or a listing buried in search. WTP tunes mid-week prices, minimum stays and gap-night rules, then rewrites the title, photo order and description from your listing's own search, click and booking data.
Who books Airbnbs in Frankston?
IntelliHost guest reviews show three main groups: family holiday groups (35% of trips, about 7 nights), solo and couple work stays (28%, about 14 nights) and leisure couples and small groups (25%, about 3 nights). Minimum stays, amenities and check-in are set up to suit each group.
When is the best month for an Airbnb in Frankston?
January was the strongest month at $3,123 per listing over the last 12 months, and October the weakest at $2,127. Forward asking rates run about $300 on Friday and $297 on Saturday against $288 on other nights, so weekends and events lift prices more than a flat rate would.
Can you price my Airbnb in Frankston South, Seaford or Langwarrin?
Yes. Pricing is done online, so WTP can work with a home anywhere in the Frankston City, including Frankston South, Seaford, Langwarrin, Carrum Downs, Skye and Sandhurst. Your listings and accounts stay in your name, and the free earnings estimate works for any address.
Revenue management near Frankston4 areas
Sources used for this page
Sources used for this page
- Official government source
- Short Stay Rental Accommodation – Owner Information Fact Sheet
- Frankston City Council short-stay accommodation requirements
- sro.vic.gov.au
- www.planning.vic.gov.au
- www.frv.vic.gov.au
- www.sro.vic.gov.au
- www.sro.vic.gov.au
- www.frankston.vic.gov.au
- www.gazette.vic.gov.au
- www.vic.gov.au
- www.frankston.vic.gov.au
- www.abs.gov.au
- www.abs.gov.au
- www.frankston.vic.gov.au
- www.frankston.vic.gov.au
- www.consumer.vic.gov.au
- IntelliHost Market Data (market estimates, computed 24 October 2026)
Last reviewed 24 October 2026 (market data); rules checked 26 October 2026. Rules, fees and interpretations can change. Confirm the exact property with the relevant authority before advertising or accepting bookings.
See what your Frankston home should be earning
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