STR Revenue Management Service
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Current Revenue Management special offers

Review both active offers below. Each has separate eligibility rules, dates and conditions.

Offer 1Free Social Media Posting for the first 3 months Offer 2EVERY Second listing free for the first 3 months
Limited time — ending soon T&Cs apply. Contact us to confirm your property is eligible.

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Airbnb Revenue Management

Optimise Pricing, Listings and Booking Performance

Revenue management, listing optimisation and performance support for owners who keep operational control but want stronger pricing logic, better OTA appearance and constant improvement.

Book a Free Strategy Zoom PriceLabs • Traffic data • OTA optimisation • Course access
01

Service intro

For owners who keep control but want pricing, listings, traffic data and optimisation handled with a stronger performance framework.

Airbnb Revenue Management

Pricing and optimisation with owner control.

We support pricing, listing conversion, OTA appearance, review strategy, direct booking exposure and ongoing data-driven optimisation while the owner remains responsible for platform updates and operations.

Course accessOwnerRez systemsPriceLabs supportDirect booking focus
FrameworkWhat the framework covers
Strategy and setupOTA appearancePricing and reviewsNetwork and websites
1StepAlignConfirm goals, accounts, service level and launch pathway.
2StepBuildSet up systems, listings, pricing, messages and owner assets.
3StepOptimiseUse data, reviews and revenue management to improve results.
Common short-term rental concerns
Weak platform setupListings need structure, photos, copy and conversion checks.
Pricing confusionRates need data, seasonality, events and traffic signals.
Too much manual adminSystems reduce repetitive messages, cleaner coordination and errors.
Low direct exposureNetwork, website and SEO help reduce platform dependence.
Account control worriesAccounts stay in the owner’s name wherever possible.
Poor reviewsReview strategy and guest experience affect future bookings.
No growth pathwayThe setup is designed around scale, not one-off shortcuts.
Locked-in managementRetention should come from performance, not account control.
Weak platform setupListings need structure, photos, copy and conversion checks.
Pricing confusionRates need data, seasonality, events and traffic signals.
Too much manual adminSystems reduce repetitive messages, cleaner coordination and errors.
Low direct exposureNetwork, website and SEO help reduce platform dependence.
Account control worriesAccounts stay in the owner’s name wherever possible.
Poor reviewsReview strategy and guest experience affect future bookings.
No growth pathwayThe setup is designed around scale, not one-off shortcuts.
Locked-in managementRetention should come from performance, not account control.
02

Optimisation roadmap

A clear process from agreement and course access through pricing setup, OTA checks, data collection and constant optimisation.

1

Agreement and payment

Service agreement is signed and upfront fees are paid so work can begin.

2

Course foundation

The client starts lesson one to align email, business name and growth setup.

3

OwnerRez and PriceLabs

We help establish the channel-manager and pricing foundation.

4

Baseline optimisation

OTA appearance, messages, rules, pricing settings and listing structure are reviewed.

5

Data and traffic

We monitor booking pace, traffic, percentile movement, events and market signals.

6

Constant improvement

Regular meetings turn pricing, listing feedback and property advice into action.

03

Course access layer

Revenue management clients also get course access so setup, listing updates and optimisation decisions make sense between meetings.

Lesson 1Business name and email firstStart with an email and business name that support future growth, not a messy one-property setup.
SystemsOwnerRez and PriceLabs explainedUnderstand why the channel manager, pricing tool, agreements and automations are set up this way.
Listing funnelPhotos, copy and conversion logicLearn how guests move from search results to listing views, clicks, trust and bookings.
RevenuePricing decisions make sensePricing is easier to follow when you understand base rates, events, gaps, traffic and demand.
OperationsCleaner, manual and message systemsSee how digital manuals, cleaner workflows and automated messages reduce admin.
GrowthBuild for scale and direct bookingsThe goal is a stronger business asset, not just another listing on one platform.
04

Revenue setup process

The client keeps responsibility for updates, while we guide pricing, optimisation, systems and the course-supported setup pathway.

1

Agreement signed

The service agreement is signed so expectations, scope and responsibilities are clear.

2

Upfront payment

Fees are paid upfront so setup work, onboarding and implementation can begin immediately.

3

First course lesson

The owner registers for the first lesson to choose the right email and business name for growth.

4

OwnerRez setup

We start the OwnerRez setup and connect the channel-manager foundation for the property.

5

Baseline optimisation

Meetings are used to optimise OTA profiles, automated messages, legal agreements, pricing settings and systems.

6

Go live across OTAs

The property goes live across suitable OTAs and direct booking pathways once the core setup is ready.

7

Collect data

We collect performance data across OTAs, channels, pricing and listing engagement.

8

Optimise constantly

Ongoing work includes A/B testing, revenue management, listing optimisation and property advice.

05

OTA appearance and channel reach

The property should look consistent, professional and conversion-focused across the main booking channels and discovery platforms.

Airbnb

Airbnb listing quality

Photos, captions, listing sections, rules, fees, amenities and booking settings need to support conversion.

Booking.com

Booking.com appearance

Room setup, policies, photos, descriptions, facilities and payment expectations need to be clear.

Vrbo

Vrbo and family stays

Vrbo positioning should suit whole-home stays, longer trips and groups where the property fits.

Google

Google Vacation Rentals

Where available, the property can be structured for Google Vacation Rentals and broader search discovery.

Profiles

Google Business and web assets

Google Business Profile, hosted OwnerRez website, Houfy and other profiles can support trust and discovery.

Extra OTAs

Hopper Homes and other channels

Additional channels can be considered where the property, market and operations support the extra complexity.

06

Revenue management layer

This is the core service: regular PriceLabs work, listing feedback, traffic review and optimisation meetings while the owner applies operational updates.

Rental demand helps decide if the investment can hold properly.

We look for markets where tenants have a real reason to compete. Lower vacancy, a stronger renter pool, fair rental yield and better cash-flow potential all help reduce the risk of buying a property that becomes hard to hold.

PriceLabsTraffic dataPercentile movesManual checksMeetings
PriceLabsReviewed several times weeklyWe review PriceLabs regularly rather than setting it once and hoping the market behaves.
Base rateBase and seasonal logicBase rates, seasonal settings, gaps, minimum stays and event periods need to match the market.
TrafficAdvanced traffic layerAdvanced revenue management can add AI traffic software to measure listing demand and booking probability.
PercentilesPercentile and traffic changesTraffic data can support percentile moves when the chance of being booked is stronger or weaker.
ManualHuman override still mattersSoftware helps, but manual judgement is still needed around events, gaps, pacing and local knowledge.
MeetingsConstant optimisation meetingsRegular meetings turn data into action across pricing, listing improvements and property advice.
07

Listing conversion optimisation

The client remains responsible for updates, but we guide what needs changing across photos, captions, amenities, fees, descriptions and booking settings.

Property search is not just sending links.

After research and client alignment, we start testing what the market will actually give us. Securing the right investment can take one to three months depending on the brief, the market, competition and how hard the target property is to secure.

PhotosCopyAmenitiesFeesA/B testing
PhotosPhoto order and captionsPhotos need to answer guest questions quickly, not just show the property randomly.
CopyListing copy and rulesDescriptions, house rules, access details and expectations should reduce friction and improve trust.
AmenitiesAmenity depthAmenity gaps can reduce conversion, filters and perceived value across OTAs.
FeesFee and policy settingsCleaning, guest, pet, cancellation and booking settings affect conversion differently on each platform.
TestingA/B testing mindsetPhoto order, title ideas and selling points can be tested using booking and traffic data.
AdviceProperty improvement adviceOperational and amenity recommendations are used where they may improve guest demand or reviews.
08

Reviews that build bookings

Advanced review strategy is not just about rating protection. It should help improve conversion, repeat trust and direct booking momentum.

Reviews should work harder than a star rating.

We use reviews as a conversion asset. Strong review strategy helps guests trust the listing, helps future guests understand the property and gives us data to improve the stay experience.

Prompt timingResponse strategyDirect trustGuest feedback
TimingAsk at the right timeReview prompts work best when they follow a strong stay experience and clear checkout process.
LanguageGuide the guest experienceMessaging can reinforce what guests loved, reduce confusion and improve the chance of helpful review wording.
ResponseReply with future guests in mindReview responses should answer future guest objections, not just thank the past guest.
DirectTurn trust into direct demandStrong reviews help the property convert better on OTAs and support direct booking confidence.
IssuesProtect the rating when things go wrongFast responses, fair fixes and documented systems reduce the damage from avoidable complaints.
LearningUse reviews as optimisation dataGuest comments reveal what to improve in the listing, house manual, amenities and operations.
09

Join our holiday homes network

Owners can add their listing to the WTP Holiday Homes network for extra exposure, SEO and answer-engine visibility.

Network

WTP Holiday Homes listing

Your property can be listed on the WTP Holiday Homes network website as another discovery pathway.

SEO

Search visibility for the listing

We can structure listing copy, suburb context, amenities and property details for search exposure.

AEO

Answer-engine exposure

Listing content can be shaped for tools like ChatGPT and other answer engines to better understand the property.

Direct path

Less reliance on OTAs over time

The network adds another place guests can discover the property outside Airbnb or Booking.com.

Lite website

Optional own website

If the owner wants a separate site, we can provide a lite website version with SEO-focused structure.

Brand asset

Build a real accommodation asset

The goal is more than a platform listing; it is a property brand with stronger long-term control.

10

Your accounts stay yours

The setup is designed so owners keep control of the core accounts, channels and data instead of being locked in by account ownership.

Accounts

Listings stay in your name

Airbnb, Booking.com, Vrbo and other accounts should be created or maintained under the owner’s business where possible.

Systems

OwnerRez and PriceLabs in your name

Channel manager and pricing accounts should sit with the owner so the business can keep operating if providers change.

API

You control the connected stack

The API/channel connections are designed around the owner’s account structure, not a management company holding the listing hostage.

Manual

Digital house manual

We can set up a guest-facing digital manual so instructions, Wi-Fi, appliances and house rules are easy to access.

Cleaners

Turno cleaner workflows

Turno can help manage cleaner jobs, photos and turnover workflows where it suits the property team.

Monitoring

Minut integration if available

If the owner uses Minut or a similar monitor, we can align it with guest rules and incident workflows.

11

Performance data loop

We collect data across OTAs, pricing tools and listing behaviour so decisions are based on evidence, not just occupancy guesses.

1
OTA performanceBookings, pace, lead time, cancellation patterns and platform mix show where demand is coming from.
2
Traffic and conversionAdvanced layers can review traffic, booking probability and percentile shifts where available.
3
Price responseRates, minimum stays, gaps and discounts are adjusted based on demand and urgency.
4
Listing responseLow clicks or weak conversion point to photo, copy, amenity or review issues.
5
Property responseRepeated guest feedback can justify amenity, styling, maintenance or operational improvements.
Report

Action-focused meetings

Meetings focus on what should change next, who is responsible and how performance will be reviewed.

Owner role

Client action required

The client is responsible for making updates unless they also use co-host or full management support.

Control

No lock-in by account ownership

The owner keeps the accounts while staying because the optimisation performs.

Growth

Direct booking path

Review quality, network exposure and website assets support stronger long-term booking control.

12

Direct booking strategy

Optimisation should not only chase OTA bookings. It should also build trust and pathways that support more direct bookings over time.

TrustReviews support direct confidenceStrong review strategy improves conversion on OTAs and gives direct-booking guests more confidence.
NetworkWTP Holiday Homes exposureNetwork listing exposure gives the property another SEO and AEO discovery pathway.
WebsiteLite website optionOwners who want their own website can use a lite website option with SEO-focused content.
GoogleGoogle Business and search assetsGoogle Business Profile and search-friendly pages can support brand discovery.
Guest dataBuild guest relationships carefullyDirect strategy should respect platform rules while building longer-term guest trust.
RepeatRepeat and referral pathwayBetter guest experience, manuals and review responses support more repeat confidence.
13

Optimisation framework

A performance framework connects pricing, OTA appearance, reviews, traffic, direct booking assets and property advice.

Pricing

PriceLabs and manual judgement

Several weekly pricing reviews combine PriceLabs settings with events, gaps, booking pace and local pressure.

Traffic

Advanced traffic intelligence

Where added, traffic tools help identify when percentile moves or listing changes are needed.

Conversion

Listing funnel improvements

Photos, captions, copy, amenities, fees and policies all influence whether guests book.

Reviews

Trust and response strategy

Review prompts and responses are treated as conversion assets, not admin tasks.

Direct

Network and website exposure

WTP Holiday Homes, hosted pages and lite websites create more long-term discovery pathways.

Advice

Property improvement direction

Data and guest feedback inform amenity, presentation and operational recommendations.

14

What’s included in optimisation

Clarifies what the optimisation service does and what remains with the owner unless they also use co-host or full management support.

Revenue management needs active implementation.

We guide pricing, listing decisions, traffic interpretation and optimisation priorities, while the client remains responsible for applying updates where required.

PriceLabsTraffic layerMeetingsListing adviceClient updates
IncludedPriceLabs reviewWe review and adjust PriceLabs regularly across base rates, gaps, events and stay rules.
IncludedListing optimisation meetingsRegular meetings identify pricing, OTA, review, listing and property improvements.
IncludedCourse accessCourse access supports the full setup pathway and helps the owner understand the decisions.
Client roleOwner makes updatesFor this service, the client is responsible for applying updates unless another service is added.
AdvancedTraffic software layerAdvanced revenue management can add AI traffic software for booking-probability and percentile decisions.
Not includedNot full guest operationsGuest messages, cleaners and full operational management belong to co-host or full management support.
15

Performance, not lock-in

The structure is designed so owners stay because the service performs, not because we control their accounts.

Control
Your accounts stay yoursCore accounts stay in the owner’s name where possible.
Transparency
Meetings show the logicPricing and optimisation changes are discussed so decisions are not hidden.
Education
Course explains the systemCourse access helps the owner understand the setup, pricing and listing framework.
Data
Decisions use evidenceTraffic, bookings, reviews and platform response guide the work.
Growth
Direct pathways matterNetwork and website options help the property build long-term booking control.
Performance

Retention is earned

The reason to stay is performance, not account lock-in.

Data

Traffic-led pricing changes

Advanced traffic software supports percentile and booking-probability decisions.

Course

Education supports action

Course access helps clients understand what they need to implement.

Slide 1 of 15
Client Case Study

Julian Rosenberg: a six-figure Airbnb built through systems.

Julian was my first revenue management client and is still with me today. This case study shows how one well-designed Airbnb in the Byron Bay Hinterland moved from guesswork and feelings to a structured, data-led revenue management process.

Client Julian Rosenberg
Location Byron Bay Hinterland
Result Top 1% Guest Favourite on Airbnb
Revenue Income more than doubled
The property

A single-property operator who wanted professional systems without handing over control.

Julian manages his own rustic-inspired Airbnb on an acre of land. While his portfolio is focused on one property, the aim was to approach it like a serious short-term rental business: clear pricing, better listing positioning, stronger decision-making, and a repeatable performance process.

The objective

Scale revenue without outsourcing the operation.

Julian came to us with a clear objective: improve the revenue of this specific property while keeping ownership and control of the operation. The focus was to move pricing and performance decisions away from assumptions and into a system that could be reviewed, measured, and improved.

  • Move pricing decisions away from guesswork and feelings
  • Improve how the listing was positioned and presented
  • Use performance data to make clearer revenue decisions
  • Build a repeatable system that could work for one property or a larger portfolio
Client testimonial

“The impact was immediate.”

We engaged Scott to help us optimise our Airbnb listing and pricing, and the impact was immediate. Although we only host a single property, we wanted to approach it professionally, and Scott was invaluable in guiding us through that process.

He helped refine how our listing was positioned, improved our pricing strategy, and gave us clarity around what actually drives bookings. Since working with Scott, our income has more than doubled, and our most recent bookings have genuinely blown our minds in terms of what guests are willing to pay.

His approach is practical, data-driven, and focused on real results, not just theory. Scott has been a trusted partner throughout our Airbnb journey and played a key role in maximising the performance of our property with confidence. To anyone considering Scott’s services, I’d be more than happy to walk you through my experience.

Julian Rosenberg
Why this case study matters

The benefit is not who operates the property. It is how revenue decisions are made.

Julian’s result was not tied to portfolio size, outsourcing, or location alone. It came from applying a structured revenue management system consistently.

For individual operators: the framework creates clarity, control, and pricing confidence.
For property managers and portfolio operators: the same thinking creates consistency, scalability, and measurable benchmarks across multiple listings.
For performance: the focus shifts from reacting emotionally to making repeatable decisions based on evidence.
Want to run your Airbnb with better pricing systems and clearer decisions? Book a strategy Zoom and we can look at where your listing may be leaving revenue behind.
Book a free strategy Zoom
Property Manager Case Study

Turning around underperformance through Airbnb optimisation and revenue management.

This case study shows how a property management portfolio can improve when revenue management, listing quality, guest connection, and performance systems are rebuilt with a clear process instead of relying on inconsistent pricing and automation alone.

Client BnB Booking
Region South East Queensland
Focus Revenue management and listing quality
Outcome Improved process, performance, and client results
The portfolio

A property management operation that needed stronger performance systems.

BnB Management approached us with a clear concern. Their Airbnb listings were underperforming compared to market benchmarks. Despite being in high-demand locations, occupancy rates were stagnating, pricing was inconsistent, and guest engagement had dropped noticeably over recent months.

The challenge

Performance was being held back by inconsistent pricing and a loss of connection.

When this property manager came to us, their portfolio was running smoothly but had lost its human touch. Automation had overtaken personality, and bookings no longer reflected how much they cared about helping their clients succeed.

They wanted their clients to get more bookings, more income, and better results. Our goal was to rebuild not just performance, but connection across the operation.

  • Review underperforming listings against market benchmarks
  • Improve pricing consistency across the portfolio
  • Strengthen listing quality and guest engagement
  • Rebuild a more human, performance-focused operating rhythm
Property manager testimonial

“An integral part of improving both processes for our listings.”

We reached out to Scott from Wealth Through Property to assist with our revenue management and listing quality across our portfolio. Scott has been an integral part of improving both processes for our listings throughout South East Queensland.

His insight, communication, and strategic approach have helped elevate the performance of our properties and streamline how we manage them. We highly value his professionalism and the tangible results he has delivered for our team and clients.

Craig Westaway, Managing Director — BnB Booking
Why this case study matters

Property managers need systems that improve results without removing the human touch.

The portfolio did not need generic automation. It needed clearer pricing decisions, better listing quality, stronger communication, and a process that made performance easier to manage across multiple properties.

For property managers: stronger revenue systems help create consistency across listings without adding unnecessary workload.
For owners: better listing quality and pricing discipline can support more bookings, more income, and clearer reporting.
For guests: performance is not only about pricing. Human connection, listing clarity, and communication all affect trust and conversion.
Want better pricing systems and stronger listing performance across your portfolio? Book a strategy Zoom and we can look at where your listings may be losing bookings, income, or conversion.
Book a free strategy Zoom