VIC · Revenue management

Airbnb revenue management in Melbourne

Melbourne is a steady year-round city market: monthly revenue moves within a narrow band, with occupancy strongest in February and through winter and rates highest in summer and March. WTP prices every night by demand, while you keep running the property and your own accounts.

Quick answer

What does an Airbnb earn in Melbourne? Across 1,000 short stays within 10 miles of the city, the typical nightly rate is $186 with 53% occupancy. Over the last 12 months a listing earned about $36,000 in revenue. January was the best month at $3,294 per listing and October the weakest at $2,634. By size, one-bedroom homes averaged $135 a night, two-bedroom homes $210 and three-bedroom homes $338. These are market estimates from IntelliHost Market Data, not booking records.

What should it be earning?

Is your Melbourne home earning what it should?

Enter the address and see what similar holiday homes around Melbourne earn in a year, then compare it with what yours made.

  • Yearly gross estimate from homes like yours nearby
  • Nightly rate and occupancy month by month
  • Where the gap comes from rate, occupancy or both

Free. The next step asks for your name and email so we can send the estimate.

The Melbourne year

Every month books differently, so every night is priced differently

What short stays within 10 miles of Melbourne earned over the last 12 months, by month, bedroom count and day of the week.

Average nightly rate$186AUD
Occupancy53%of available nights
Revenue per available night$99AUD
Revenue per listing$36,042last 12 months · AUD
Typical booking lead time36 daysmedian
Revenue per listing each monthHover or tap a month for the detail
$0$1.0k$2.0k$3.0k$4.0k$2.6kOctNovDec$3.3kJanFebMarAprMayJunJulAugSep

Each month against the 12-month average

Oct$2,634 AUD-12%
Nov$2,814 AUD-6%
Dec$3,164 AUD+5%
Jan$3,294 AUD+10%
Feb$2,997 AUD+0%
Mar$3,026 AUD+1%
Apr$2,999 AUD+0%
May$2,876 AUD-4%
Jun$2,884 AUD-4%
Jul$3,179 AUD+6%
Aug$3,064 AUD+2%
Sep$3,111 AUD+4%

By bedroom count

3-bedroom homes · turn on Compare to add more

3 bedrooms

$53,968 AUD
Revenue, 12 months
$53,968
Nightly rate
$338
Occupancy
44%
Listings
86

Asking rate by day of the week

Mon$295
Tue$294
Wed$292
Thu$292
Fri$355
Sat$358
Sun$295

Source: IntelliHost Market Data, 1,000 short-stay listings within 10 miles, computed 2026-10-13. Market estimates, not booking records. Figures in AUD.

Who books

Who stays in Melbourne, and what they look for

City short-break visitors

38% of trips · typical stay 2 nights

Solo travellers and couples on quick weekend or work trips who want to walk everywhere in Melbourne's inner suburbs and get into the city easily.

  • Cafes, restaurants, bars and shops within walking distance
  • A tram, train or bus stop close by
  • A spotless, well-kept and nicely styled apartment

Often missing: Microwave, Air conditioning, Wifi, Kitchen

Families and longer group stays

32% of trips · typical stay 7 nights

Multi-generational families and larger groups booking roomy, well-equipped homes for a week or more.

  • Enough bedrooms and bathrooms for the whole family
  • A large, fully equipped kitchen for family meals
  • A pool, gym or kids' activities nearby

Often missing: Dining table, Dishwasher, Dryer, Washer

Couples on a relaxing getaway

20% of trips · typical stay 3 nights

Couples and solo travellers looking for a calm, beautifully presented place with good views or a pool, often for a special occasion.

  • A great view of the city, water or gardens
  • Access to a pool, gym or spa
  • Stylish decor with attention to detail

Often missing: Wine glasses, TV, Air conditioning, Wifi

From guest reviews in the IntelliHost market report.

Who does what

What we run, and what stays with you

We run, remotely

  • Nightly pricingDaily rate updates for season, events, lead time and gaps, with minimum and maximum prices you approve.
  • Listing optimisationTitles, photo order, descriptions and amenities written for the guests who book your area.
  • ChannelsAirbnb, Booking.com and Vrbo connected through one system, so the calendar is never double booked.
  • Reviews and reportingReview responses, monthly results and a plain-English plan for next month.

You keep

  • Your accountsYour Airbnb, Booking.com and bank accounts stay in your name.
  • Guests on arrivalCheck-in, keys and anything the guest needs on the ground.
  • Cleaning and maintenanceYour cleaners and tradespeople, working from the shared booking calendar.
  • Local registrationAny registration, permit and local tax filings.
Short-stay rules

Melbourne short-stay rules at a glance

Rules are being checked

The short-stay rules for Melbourne are being checked against official sources before they are published here.

Our fees

Revenue management fees

From A$250 for your first listing, per listing, per month, including GST, with lower rates for every listing after that.

ListingsPer listing, per month
Listing 1A$250
Listings 2-10A$200
Listings 11-20A$100
Listings 21-50A$75
Listings 51+A$40
How it starts

Four steps, all online

  1. Earnings estimate

    Enter your address and see what homes like yours around Melbourne earn. Free.

  2. Connect

    You give us access to your channels. Your accounts stay yours.

  3. Set up

    Pricing rules, listing rewrite and channel settings, agreed with you first.

  4. Run

    Daily pricing, a monthly report, and a review call whenever you want one.

Areas we service

Revenue management near Melbourne

Common questions

Airbnb revenue management in Melbourne FAQs

What is the average Airbnb nightly rate in Melbourne?

The median nightly rate across 1,000 Melbourne short stays is $186. Rates were highest in March at $218 and lowest in May at $165. Forward asking rates average $292 to $295 midweek and $355 to $358 on Friday and Saturday.

What occupancy do Melbourne Airbnbs get by month and bedroom count?

Market occupancy is 53%. It ranged from 45% in March to 59% in February. Studios ran at 52%, one-bedroom homes 58%, two-bedroom homes 52%, three-bedroom homes 44% and four-bedroom homes 36%.

How far ahead do guests book in Melbourne?

The median booking window is 36 days. Guests book furthest ahead for December (62 days), November (54 days) and September (53 days), and closest in for May (23 days).

Who books Airbnbs in Melbourne?

Guest reviews point to three main groups: city short-break visitors (38% of demand, about 2 nights), families and longer group stays (32%, about 7 nights) and couples on a relaxing getaway (20%, about 3 nights).

How does WTP price an Airbnb in Melbourne?

WTP prices every night by demand rather than setting flat seasons, so busy nights and quiet nights are priced differently. You keep running the property; WTP handles the pricing, the listing and the reporting.

Own a holiday home in Melbourne?

See what your Melbourne home should be earning.

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