ACQUIRE 10 PROPERTIES UNDER 3 YEARS
Acquire 10 Properties Under 3 years
99% of property managers and Airbnb specialists really have little to no idea on how to maximize a listing on the platforms from a data analytical point of view. All gut feelings or what they see from trial and error.
They have a little look at the backend data on the platforms or Airdna and think this is how you do it. Or they will say I have nearly 100% occupancy so I must be right. Or they will say, only go on Airbnb otherwise you will be lost in the algorithm. You could be losing thousands to 10s of thousands of dollars by not optimising a listing on all platforms.
What is a myth from fact when setting up a short-term rental? Is Airbnb SEO such a thing, does the cancellation policy have any effect on bookings or visibility, where are you losing people in the booking funnel? Once tracked where you’re losing people how do you make a positive change and track the effect of a change?
Optimising a listing by completely understanding where in the booking funnel you’re losing potential guests. What changes actively affect your bookings in a positive/negative way for you to understand what is or isn’t working? Without collectively understanding how a change affects your listing you are gambling on the fact that it could or couldn’t perform.
1) Data Tracking software implementation – No platform data analytics can be used to actively be able to track the performance of any listing due to the way the platforms collect the data and display it. We add to your Airbnb listing data tracking software to accurately track daily performance and changes.
2) What platforms are best for the area – this includes but is not limited to Google Vocations, Trip Advisor, Booking.com, Expedia, VRBO, Stayz, Airbnb, and website (direct bookings). How to set up platforms to all work together and maximise overall ROI.
3) The occupancy rate vs. pricing – What is the balance between your pricing vs. occupancy, 90-100% could mean you’re too cheap, while 50% or less occupancy doesn’t necessarily mean you’re too expensive. Over occupancy leads to more wear and tear as well as damage on a property which does not mean more ROI.
4) The pricing structure – Setting up dynamic pricing the right way takes time, continuous tracking and monitoring. If you not using dynamic pricing and the same set pricing or going with your gut you’re losing ROI. What scarcity factors, amenities or wow factors does your place offer compared to your competition? Pricing structure based on seasonality (peaks vs. non-peak – holiday seasons or local events), weekends vs. weekdays, minimum vs. maximum rates, average base rate, discounting – close vs. far-out bookings, minimum nightly stay – close vs. far-out bookings, price rounding and fee reduction.
5) Booking structure – The wrong booking structure could be the difference between a higher occupancy or not. What type of property does the average person book vs. how long do they book vs how far out do they book in advance vs. the average size of the group? Can your on-the-ground team or cleaning crew adjust to suit your booking structure?
A 1 on 1 mentoring approach in fixing your listing. Fixing your holiday rental funnel will require you to take action and make changes. A Poorly listed listing can stop your listing from achieving first-page results or further page impressions. Could be stopping people from clicking on your booking, versus clicking on your booking to book and being stopped at the checkout page.
1) Listing Description – Is your listing description deterring people from booking? Is it written in a way where people can see your direct features and at the same time understand what they are booking? Is your platform description completely optimised and all fields are filled in? Does your description have strong negative words deterring people from making that next step? These changes are tracked through the data software collection.
2) Photo and Photo Order – Is your main photo stopping people from viewing your holiday rental? Are your photos in the wrong order and deterring people from booking your property once viewing your listing? Do you have enough photos or are your photos adequate and do you need to get better photos? These changes are tracked through the data software collection and not by gut feelings.
3) Channel manager – Holiday rentals can become mostly automated reducing the amount of time and interaction you personally need to have with a guest unless in the case of an emergency. When using multiple platforms not only can you bring them all to 1 platform for management but increase your ROI. Integrations from all platforms, dynamic pricing software and the list continues. This will also give you the capacity for direct bookings giving you an immediate 20% extra return on investment for return or new guests.
4) Policy Restructure – What policies in your listing are affecting whether or not people book or book your property? What policies protect your property vs. allow more visibility through the algorithms across the platforms? These changes are tracked through the data software collection.
Our service is ideal for Property Managers, Hosts, Co-hosts, self-managed properties anywhere in the world and anyone looking to increase their ROI. 3 Months Minimum per property are required to optimise a listing followed by changes depending upon the data collected or as needed.
Subscription included in the package – required to be added to your Airbnb listing or listings. Other platforms have too limited data to be accurately taken. As further data becomes more available the data will be collected from other platforms.
Subscription needed – optional but recommended – there will need to be done extensive research into the suburb/region followed by immediate action. The pricing structure needs to be changed as the listing becomes more optimised. Different areas may require different structures. Pricelabs is our prefered partner and you can be added to our subscription if you opt in for long term management.
Subscription needed – optional but recommended – Without us gaining direct access to your listings, all our changes can be done from here, for nearly all booking channels. The automation can be applied across all listings as well as direct payment implemented for direct bookings. This is where your processes can be changed and adjusted as needed. Websites can be formulated from the channel managers for direct bookings & facebook marketing. This is where you can become less reliant of the booking platforms. Hostaway is our prefered partner & you can be added to our subscription if you opt in for long-term management.
What do want to achieve with your short term rental? We spend time identifying your goals and working out why your listing is or isn’t performing. If your only setting up then we work out what may be achievable based on research.
How are we going to attack your short-term rental and find out where in the funnel your losing potential guests.
The preferred option is that you give us controls to make reasonable changes. Even though we are optomising your listing we also guide you through the entire process, supporting you to make optimum decisions.
We draw on specific data relating to your short term rental and local competition, helping us make educated decisions when making changes.
Add data tracking software to help you make educated decisions on the changes you do. You will be added into our subscription.
We guide you in helping you in choosing the right software that matches your setup and help with the integration between software’s. You are welcome to be integrated in our software if you opt on for long term management.
We help and guide you in setting up across all the platforms and integrating the calendars into your channel manager or across Icals settings. Different platforms also mean a difference audience your pitching to.
After 2 weeks of data compiling we take major action across your listing. These changes will need to approved by you before taken action.
Every month minor changes will need to be carried out through your listing or pricing software to continue to optimise your listing. We can do this direct for you or guide you into what changes need to be done.
Use the calculator to ensure you are making the best investment decision buying your next property. This will help you calculate which property will yield the best ROI and help you to avoid making emotional decisions that can cost you thousands.
Oliver Lonergan2023-10-06Scotts an absolute legend, he has guided me through the property journey. He has helped me navigate and set up great structures and I would recommend him to anyoneScott Herbert2023-09-27Working with Scott has shown me new ways on how to create and grow a property portfolio instead of just buying an investment property. Scott not only has the knowledge and experience but also spends the time to teach you ways to better setup and build a property portfolio. Not only have I received value for money in my latest purchase but also in the training and knowledge that I have gained while working with Wealth Through Property. I will be continuing to work with them for future property purchases.David Farrell2023-09-26Michael A2023-07-28We have been working with Scott for a few months now and have been more than impressed with his knowledge and ability. We have been able to establish professional connections ie solicitors, brokers, etc through Scott which has everyone working towards the same goal. We have definitely received value for money with our most recent purchase and look forward to us moving forward with wealth through property in the future.Jessica Wills2023-07-27Scott has been awesome throughout my journey. We bought our first investment property with Scott’s help and professional guidance. Would recommend him to any new buyers looking to kick start their investment portfolio.Mark2023-07-26Scott’s demonstrated ability to locate investment grade properties using data , information as well as a comprehensive analysis of properties both off and on market is what sets him apart from other buyers agents. For those at any stage of their investment journey, Scott is able to review and assess your current properties/portfolio and determine a strategy to be implemented aligned with your property goals and objectives. It’s made the process of scaling my portfolio incredibly easier than if I was doing this alone and trying to select the right properties myself, relying on information I thought was the key to great asset selection. He is able to invest the time I required to be able to explain his selections and quantify this with real time figures. Almost a year on from my initial acquisition by Scott, my rent has increased by approximately 80% and capital growth of approximately $140,000. This is just one property in the portfolio. I have no hesitation in recommending Scott.Patrick Kokavec2023-06-24As a specialist broker who focusses on assisting people build property investment portfolios, I can say that Scotts data driven approach to property selection has improved the average ROI for my clients that have purchased through him across the board. This, together with the access to a team of professionals who are all working together to achieve the best possible outcome is what sets Scott apart from the rest. Highly recommendedMONICA ROUVELLAS2023-05-19
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