QLD · Revenue management

Airbnb revenue management in Mackay Regional

Mackay is a steady work-and-holiday market that builds through the year: revenue climbs from February and holds its highest levels from March to September, with little difference between weekday and weekend rates. WTP prices every night by demand, while the owner keeps running the property and their own accounts.

Quick answer

What does an Airbnb earn in Mackay? A typical short stay within 6 miles of Mackay earned $160 a night at 55% occupancy over the last 12 months, or about $31,900 in revenue per listing for the year. July was the best month at $3,390 per listing and November the weakest at $1,873. By bedroom count, a 1-bedroom averaged $119 a night, a 2-bedroom $153 and a 3-bedroom $203. These are market estimates from IntelliHost Market Data, not booking records.

What should it be earning?

Is your Mackay Regional home earning what it should?

Enter the address and see what similar holiday homes around Mackay Regional earn in a year, then compare it with what yours made.

  • Yearly gross estimate from homes like yours nearby
  • Nightly rate and occupancy month by month
  • Where the gap comes from rate, occupancy or both

Free. The next step asks for your name and email so we can send the estimate.

The Mackay Regional year

Every month books differently, so every night is priced differently

What short stays within 6 miles of Mackay earned over the last 12 months, by month, bedroom count and day of the week.

Average nightly rate$160AUD
Occupancy55%of available nights
Revenue per available night$88AUD
Revenue per listing$31,937last 12 months · AUD
Typical booking lead time25 daysmedian
Revenue per listing each monthHover or tap a month for the detail
$0$1.0k$2.0k$3.0k$4.0kOct$1.9kNovDecJanFebMarAprMayJun$3.4kJulAugSep

Each month against the 12-month average

Oct$1,944 AUD-27%
Nov$1,873 AUD-30%
Dec$2,073 AUD-22%
Jan$2,039 AUD-23%
Feb$2,313 AUD-13%
Mar$2,867 AUD+8%
Apr$2,947 AUD+11%
May$2,976 AUD+12%
Jun$3,065 AUD+15%
Jul$3,390 AUD+27%
Aug$3,237 AUD+22%
Sep$3,213 AUD+21%

By bedroom count

3-bedroom homes · turn on Compare to add more

3 bedrooms

$45,180 AUD
Revenue, 12 months
$45,180
Nightly rate
$203
Occupancy
61%
Listings
37

Asking rate by day of the week

Mon$179
Tue$179
Wed$179
Thu$179
Fri$186
Sat$186
Sun$179

Source: IntelliHost Market Data, 174 short-stay listings within 6 miles, computed 2026-10-13. Market estimates, not booking records. Figures in AUD.

Who books

Who stays in Mackay Regional, and what they look for

Work, relocation and longer-stay guests

28% of trips · typical stay 21 nights

Solo travellers and small groups staying two weeks or more for work, a move or a long break, who need a full kitchen, laundry, privacy and a reliable base near town.

  • A full kitchen with cookware and pantry basics
  • A washer and dryer on site for stays of several weeks
  • A quiet, private space with its own entrance

Often missing: Dryer, Air conditioning, Washer, Heating

Beach holiday families

35% of trips · typical stay 5 nights

Families of two to five wanting a three to seven night beach holiday, close to the water, with roomy indoor and outdoor space, things for the kids and thoughtful hosts.

  • A walk to the beach, with sea views or a sea breeze
  • Roomy living and dining areas for the family
  • A well-equipped kitchen for cooking family meals

Often missing: Outdoor dining area, Cooking basics, Air conditioning, Washer

Work, sport and event groups

22% of trips · typical stay 3 nights

Small teams of four to eight in town for work, sports carnivals, weddings or short regional jobs, who want a central location, several bedrooms, easy parking and a responsive host.

  • A central spot close to town, work or the event venue
  • Several bedrooms with comfortable beds
  • Parking for two or more cars

Often missing: Washer, Free parking on premises, TV, Wifi

From guest reviews in the IntelliHost market report.

Who does what

What we run, and what stays with you

We run, remotely

  • Nightly pricingDaily rate updates for season, events, lead time and gaps, with minimum and maximum prices you approve.
  • Listing optimisationTitles, photo order, descriptions and amenities written for the guests who book your area.
  • ChannelsAirbnb, Booking.com and Vrbo connected through one system, so the calendar is never double booked.
  • Reviews and reportingReview responses, monthly results and a plain-English plan for next month.

You keep

  • Your accountsYour Airbnb, Booking.com and bank accounts stay in your name.
  • Guests on arrivalCheck-in, keys and anything the guest needs on the ground.
  • Cleaning and maintenanceYour cleaners and tradespeople, working from the shared booking calendar.
  • Local registrationAny registration, permit and local tax filings.
Short-stay rules

Mackay Regional short-stay rules at a glance

Direct answers first. Open a question for the detail and the official source.

NODo I need a Queensland Airbnb registration or listing number?

Queensland does not have a statewide Airbnb property register or listing-number scheme.

Council planning approvals, local-law approvals and licences are separate and must be checked under the responsible council.

Official source recorded in Pass 10 national STRA audit ↗

NOIs there a Queensland short-stay levy or tax?

No dedicated statewide Queensland short-stay levy has been identified.

Official source recorded in Pass 10 national STRA audit ↗

NOAre there different rules for hosted and unhosted Airbnbs?

NO — NOT THROUGH ONE STATEWIDE OPERATING SCHEDULE

Queensland does not impose one statewide hosted/unhosted Airbnb operating-condition schedule or annual night cap.

Councils can distinguish between home-hosted and whole-property short-stay uses through their planning schemes, local laws and approval conditions. The council-level section therefore controls the local answer.

Any council-specific approval or operating requirement belongs under the council-level section.

Official source recorded in Pass 10 national STRA audit ↗

NOIs there a minimum stay or annual night cap?

QUEENSLAND LEVEL

NO

Queensland has no universal statewide Airbnb minimum stay, 90-day limit, 180-day limit or annual booking-night cap.

Council planning schemes, local laws and property-specific approvals can impose local conditions.

MACKAY REGIONAL COUNCIL LEVEL

NO

No published Mackay Regional Council rule has been identified that imposes a universal Airbnb-specific minimum stay or annual booking-night cap on ordinary private residential properties. Property-specific approvals can still impose conditions.

Any minimum rental periods applying to council-owned accommodation, staff housing, campsites or other authority-provided accommodation are service conditions. They are not private Airbnb restrictions.

Official source recorded in Pass 10 national STRA audit ↗

NODo I need Mackay Regional Council approval or a DA?

CONDITIONAL — Queensland has no single statewide yes/no DA rule for STRA. The relevant council planning scheme, zone, overlays, use and existing approval control. Obtain the council fee calculation and checklist before lodging; payment does not guarantee approval.

Mackay Regional Council checks:

  • No — Hosted or unhosted treatment: No single Queensland-wide hosted/unhosted operating-condition schedule.
  • No — Guest limit: No Queensland-wide STRA guest cap identified.
  • No — Parking plan or condition: No statewide STRA parking number.
  • Check — Noise management: Queensland environmental noise and nuisance laws apply; council local laws/DA conditions can require stronger controls.
  • Check — Property or management plan: Not statewide for every STRA.
  • No — Neighbour notification or contact: No statewide ongoing neighbour-contact rule.
  • No — Waste plan: No statewide STRA waste plan.
  • Check — Fire or evacuation requirements: Building classification, smoke alarms, pool safety and fire/egress requirements apply by property; council approval can require certification.

General noise, nuisance, parking, building, fire, strata, title, lease and insurance requirements still apply even when there is no blanket authority approval.

Official source recorded in Pass 10 national STRA audit ↗

NOIs there a Mackay Regional Airbnb development-application fee?

There is no standard Mackay Regional Airbnb development-application fee applying to every owner.

VARIABLE BY COUNCIL — council fee schedule/quote controls. Code vs impact assessment, use, zone and development scale can materially change the fee.

If an individual property requires a development application, only the fee applying to that specific application should be shown.

Official source recorded in Pass 10 national STRA audit ↗

NODo I need a Mackay Regional registration or permit number?

Mackay Regional Council does not have a published Airbnb-specific registration or permit-number scheme separate from any state or territory requirement and from a property-specific development approval.

Official source recorded in Pass 10 national STRA audit ↗

NODoes Mackay Regional charge an Airbnb registration or renewal fee?

No published Mackay Regional Airbnb-specific registration, listing, annual renewal, inspection or operating-permit fee has been identified. General authority fees unrelated to Airbnb must not be displayed as short-stay fees.

Official source recorded in Pass 10 national STRA audit ↗

NOIs there a Mackay Regional short-stay levy or tax?

No Mackay Regional Council tax or levy specifically charged on Airbnb or short-stay bookings has been identified.

This is separate from the state or territory levy answer under number 03.

Official source recorded in Pass 10 national STRA audit ↗

Our fees

Revenue management fees

From A$250 for your first listing, per listing, per month, including GST, with lower rates for every listing after that.

ListingsPer listing, per month
Listing 1A$250
Listings 2-10A$200
Listings 11-20A$100
Listings 21-50A$75
Listings 51+A$40
How it starts

Four steps, all online

  1. Earnings estimate

    Enter your address and see what homes like yours around Mackay Regional earn. Free.

  2. Connect

    You give us access to your channels. Your accounts stay yours.

  3. Set up

    Pricing rules, listing rewrite and channel settings, agreed with you first.

  4. Run

    Daily pricing, a monthly report, and a review call whenever you want one.

Areas we service

Revenue management near Mackay Regional

Common questions

Airbnb revenue management in Mackay Regional FAQs

What is Airbnb revenue management?

Setting the right price for every night, and the right minimum stay, so the home earns the most over the year rather than just filling dates. It also covers the listing content and channels that decide how many guests see the price.

How does WTP price an Airbnb in Mackay Regional?

Every month, and every night within it, is priced on its own demand: school holidays, events, weekends and the quiet weeks in between, never a few flat seasons. Prices are reviewed every day against what similar homes nearby are booking for.

Do I keep control of my Airbnb account?

Yes. Your listings and accounts stay in your name, and you approve the minimum and maximum prices we work within.

Can Wealth Through Property fully manage my home in Mackay Regional?

Yes. If you would rather hand everything over, our full Airbnb management service covers Mackay Regional.

What does revenue management cost?

Revenue management starts at A$250 for your first listing, per listing, per month, including GST, with lower rates for each additional listing.

Own a holiday home in Mackay Regional?

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