Why Airbnb Listing Clicks Matter: Turning Search Views Into Bookings
Visibility is only the beginning of Airbnb performance. Once a property appears in search, its cover photo, displayed price, title, rating and visible features need to persuade the right guest to open the full listing. That search-to-listing click is important, but it must be analysed as part of the complete journey from impression to booking, stay and review.
Key Takeaway
Airbnb listing clicks help reveal whether your search-result presentation is attracting attention. Low clicks can point to a weak cover photo, unclear positioning, uncompetitive visible price or poor fit with the guest’s search. Strong page views without bookings usually indicate a different problem inside the full listing, total value or booking settings.
Before You Change The Listing
Identify where guests are leaving the booking journey so you do not spend time solving the wrong problem.
1Low impressions: Review availability, stay restrictions, search relevance, demand and whether the listing matches common filters.
2Impressions without clicks: Review the cover photo, displayed price, title, rating and visible point of difference.
3Clicks without bookings: Review the gallery, total value, description, rules, sleeping arrangements and booking friction.
4Bookings without strong reviews: Review whether the property consistently delivers the promise made by the listing.
First, Separate Listing Clicks From Host-Profile Visits
The phrase “clicks to your Airbnb profile” can combine two related but different parts of the guest journey. In most listing-performance analysis, the more useful click is the moment a traveller sees a property in search results and opens its full listing page.
This is commonly described as search-to-listing conversion. The guest has moved beyond seeing a small search-result card and has shown enough interest to examine the photos, amenities, reviews, description, sleeping arrangements, rules and booking details.
The host profile performs another role. It can display the host’s name, photo, hosting history, rating, reviews and selected personal information. That information may build confidence once the guest is considering the property, but it is not the same as the property receiving a click from search.
Your listing earns attention. Your profile reinforces trust. The property and the host both matter, but they perform different jobs.
The Airbnb Guest Conversion Funnel
Airbnb performance should be reviewed as a sequence rather than one isolated number. Each stage answers a different question about how guests discover, assess and book the property.
Search ImpressionDid the property appear in a relevant guest search and receive an opportunity to be considered?
Listing ClickDid the visible photo, price, title, rating and positioning create enough interest to open the page?
Booking ConversionDid the full listing answer the guest’s questions, justify the value and make booking feel appropriate?
A listing with low impressions may have an availability, relevance or visibility problem. A listing with impressions but few page views may have an attraction problem. A listing with strong page views but few bookings may have a value, confidence or booking-friction problem.
These problems require different responses. Rewriting the description will rarely fix a search card that nobody opens. Replacing the cover photo will not resolve restrictive minimum stays, unclear sleeping arrangements or a total price that feels poor value once the guest begins booking.
Understand The Main Conversion Metrics
Airbnb’s professional hosting tools may provide conversion information for eligible accounts. The available terminology, comparisons and interface can change, so hosts should work from the current data displayed in their own account.
1First-page search impressions: The listing appeared to a guest within the measured search-results stage.
2Search-to-listing conversion: A guest who saw the property in search opened the full listing page.
3Listing-to-booking conversion: A visitor to the listing page went on to book the property.
4Overall conversion: The wider relationship between search exposure and completed bookings.
As a simple illustration, imagine a listing receives 1,000 relevant search impressions, 80 listing-page visits and four bookings. That would represent an 8% search-to-listing rate, a 5% listing-to-booking rate and a 0.4% overall search-to-booking result.
These figures are an illustration, not a benchmark. A strong result for one property, market or season may be weak for another. Airbnb may also calculate platform metrics using its own methodology, including unique visitors and specific reporting periods.
Use the figures to identify the weak stageDo not treat one percentage as a complete verdict on the property. Review impressions, page views, bookings, booking value, length of stay and guest quality together.
Hosts can review Airbnb’s current explanation of professional conversion data through the platform’s performance-data guidance.
Why Listing Clicks Matter
A search-to-listing click is evidence that the property has passed an early comparison. The traveller may be viewing many similar options, and something about your search card was strong enough to earn closer attention.
Airbnb explains that listing popularity can include information such as bookings, visits to the listing page and wishlist additions. Listing visits are relevant, but they are only one part of a wider system that can also consider quality, value, availability, reviews, listing characteristics and guest preferences.
This means hosts should not chase empty click volume. A misleading cover photo or exaggerated title may generate curiosity, but it can attract guests who quickly discover that the property does not suit them.
Qualified clicks from suitable guests are more valuable than curiosity clicks that create quick exits, unsuitable enquiries or expectation gaps.
The aim is to attract travellers whose dates, budget, group size, needs and expectations align with the stay being offered.
Qualified Clicks Are Better Than More Clicks
A high click count may look positive, but it does not automatically mean the listing is working well. The quality of the traffic matters.
For example, a dramatic pool photo may attract many travellers, but the clicks may not convert if the pool is shared, seasonal or subject to conditions that were not obvious in search. A “walk to beach” title may attract unsuitable guests if the route is steep, indirect or impractical for young children.
1Right dates: The property is available when the intended guest wants to travel.
2Right group: The layout, beds, bathrooms and shared spaces suit the booking party.
3Right budget: The total value remains competitive after the guest examines the full booking cost.
4Right expectations: The location, access, rules, amenities and limitations match what the guest believes they are booking.
5Right booking behaviour: Minimum stays, notice periods and check-in requirements suit the intended demand.
A listing that attracts fewer but more suitable visitors may convert more efficiently and produce better stays than a listing designed to appeal to everyone.
What Guests Usually See Before They Click
The exact Airbnb search presentation can vary by device, location, filters and product updates. However, travellers generally make an early judgement using a limited amount of visible information.
1Cover photo: Does the image communicate a meaningful reason to consider the property?
2Displayed price: Does the visible cost appear reasonable beside competing options for those dates?
3Listing title or property cue: Is the main point of difference easy to understand?
4Rating and reviews: Does the property carry enough social proof to reduce perceived risk?
5Location and category cues: Does the property appear relevant to the intended trip?
6Visible features: Are the pool, view, pet suitability, bedroom setup or other important benefits apparent?
The search card does not need to explain the entire property. It needs to communicate enough relevance and value for the right traveller to investigate further.
Audit The Listing On Mobile, Not Only Desktop
Hosts often manage listings from a large screen, but many guests browse on smaller devices. A photo, title or feature that appears obvious on desktop may be much less effective when compressed into a mobile search card.
Review the property using the guest-facing mobile experience. Check whether the cover image still has a clear subject, whether important details survive the crop and whether the title communicates value without relying on its final words.
1Thumbnail clarity: Can you understand the main feature without enlarging the image?
2Safe framing: Is the pool, view, house or room still visible when Airbnb crops the image?
3Immediate difference: Does the property look meaningfully different from nearby search results?
4Readable title: Does the useful information appear early rather than at the end?
5Visible value: Does the image support the price displayed beside it?
Ask someone unfamiliar with the property to review the search card for several seconds. If they cannot identify the property’s main advantage, the first impression may be too weak or too complicated.
Your Cover Photo Has One Clear Job
The first image should show one of the strongest reasons the intended guest would choose the property. This may be an ocean view, pool, outdoor entertaining area, premium living space, distinctive architecture, family-friendly yard or bedroom outlook.
Hosts sometimes select a cover photo because it is technically attractive rather than strategically useful. A close-up of cushions, a dining-table detail or a generic bedroom may look polished but fail to explain why the property deserves attention over nearby alternatives.
1Lead with difference: Feature something meaningful that competing properties may not offer.
2Show the space clearly: Avoid extreme angles, heavy editing or crops that make the property difficult to understand.
3Match the target guest: A family stay, romantic retreat and business apartment should not use the same visual strategy.
4Support the price: Use the image to demonstrate the experience or feature behind the property’s value.
5Deliver the promise: The image should represent the real guest experience rather than exaggerating it.
Review the cover image at search-card size, not only as a full-screen photograph. Fine styling details that look impressive on a large monitor may disappear in the thumbnail.
Match The Cover Photo To The Guest Segment
The best-performing image is not always the property’s most beautiful image. It is the image most likely to communicate value to the intended guest.
Family StaysA pool, fenced yard, bunk room, games space or large living area may be more persuasive than a styled close-up.
Couples And Short BreaksA private view, spa, balcony, fireplace or premium bedroom outlook may communicate the experience more effectively.
Business And Longer StaysA comfortable workspace, practical living area, parking or convenient location may be more relevant than decorative styling.
The listing should not attempt to target incompatible guest segments with one vague message. Clear positioning helps the right traveller recognise the property quickly.
The Listing Title Should Clarify, Not Compete With The Photo
The title should help guests understand what the property offers without relying on empty adjectives. Words such as beautiful, amazing, stunning or perfect may use space without communicating a practical reason to book.
A useful title may identify a view, location relationship, property type, guest benefit or standout amenity. The strongest wording depends on what is already obvious from the cover photo and what the traveller still needs to understand.
Weak Positioning“Amazing Luxury Escape” gives the guest very little specific information.
Clearer Positioning“Ocean-View Home With Pool Near The Beach” explains several practical benefits.
Accuracy FirstOnly claim features, proximity and views that the property can genuinely deliver.
The title should remain current. If a feature changes, a nearby attraction closes or the property is repositioned for another guest segment, the title may need to change with it.
Displayed Price Can Strengthen Or Weaken The Click
A guest does not judge the cover photo in isolation. They compare the property’s visible price with competing listings, trip dates, location, review strength, property quality and expected inclusions.
A higher price can still earn clicks where the property clearly communicates greater value. The problem occurs when the search result looks similar to lower-priced alternatives and gives the traveller no obvious reason to investigate the premium.
Hosts should be careful about responding to low clicks by immediately discounting. Price may be part of the problem, but the property may also be using the wrong cover photo, targeting the wrong guest, hiding its best feature or appearing in searches that do not suit the stay.
Do not ask only whether the listing is cheap enough. Ask whether the visible value makes sense beside the alternatives the guest can see.
Pricing should be reviewed by stay date, booking window, local demand, guest segment and comparable supply. The goal is not simply to become the lowest-priced property in the market.
Total Value Matters More Than The Nightly Rate Alone
A traveller may click because the visible nightly price looks competitive, then leave after reviewing the total booking cost, minimum-stay requirement or cancellation conditions.
This does not necessarily mean every fee or restriction is wrong. It means the total offer must remain reasonable for the trip being considered.
1Short stays: Cleaning and fixed costs can have a larger effect on the total price of a one- or two-night booking.
2Longer stays: Guests may compare discounts, laundry access, workspace, kitchen facilities and practical comfort.
3Peak dates: A premium may be acceptable when demand and property quality clearly support it.
4Shoulder periods: The same price and restrictions may be less competitive when guests have more alternatives.
Review the total guest journey using realistic dates and party sizes. A listing can appear attractive in a general search but become less persuasive when the actual trip details are entered.
Availability And Restrictions Affect The Funnel Before The Click
A listing cannot earn a click in a search where it does not appear. Blocked dates, long minimum stays, short maximum stays, advance notice, preparation time and other availability settings can reduce the number of searches the property is eligible to match.
This does not mean restrictions should always be removed. They may protect operations, revenue or the property. The important question is whether they unintentionally exclude valuable demand.
Minimum StaysA gap may remain unbooked when the minimum stay is longer than the available calendar space.
Advance NoticeLong notice requirements may remove the listing from searches made by last-minute travellers.
Arrival RulesRestricted check-in days can reduce flexibility during events, weekends and irregular travel periods.
Review restrictions by season and booking window rather than applying one permanent rule to every date.
Amenity Accuracy Can Affect Search Relevance
Guests may use filters to narrow their search by amenities and property characteristics. If a genuine amenity is missing from the listing settings, the property may be excluded from searches where it could otherwise be relevant.
Hosts should periodically review the amenity list after renovations, furniture changes, safety upgrades or new guest facilities. Do not rely solely on mentioning an amenity in the description.
1Add only genuine amenities: The feature should exist, function and be available under the conditions described.
2Remove outdated features: Do not leave an amenity selected after it has been removed or become unavailable.
3Clarify limitations: Explain whether a pool is shared, a fireplace is seasonal or parking suits only certain vehicles.
4Photograph key features: Important amenities should have clear supporting images where useful.
5Keep safety information current: Update relevant detectors, access information and property details.
The First Click Only Opens The Next Test
Once the guest opens the listing, the property must justify the promise made in search. The remaining gallery, photo order, captions, amenities, description, reviews, sleeping arrangements, rules and booking conditions influence whether interest continues.
A strong cover photo followed by repetitive, dark or confusing images can cause the traveller to leave. Each early image should answer a different question or provide new evidence about the stay.
1Confirm the hero feature: Show the standout area from additional useful angles.
2Explain the layout: Help guests understand living areas, bedrooms, bathrooms and shared spaces.
3Show practical amenities: Include parking, workspaces, outdoor areas, laundry and family or pet features where relevant.
4Use accurate captions: Clarify views, room relationships, bed sizes, access and noteworthy details.
5Avoid repetition: Ten nearly identical pool images do not answer ten different guest questions.
The gallery should not merely look attractive. It should help the traveller understand the property well enough to make a confident decision.
Sequence The Gallery Around Guest Questions
The early gallery should progress from attraction to understanding. After showing the main feature, use the next images to explain the spaces and practical details that matter to the intended booking group.
1Lead image: Show the strongest reason to consider the property.
2Main living experience: Show where guests will gather, relax or enjoy the view.
3Sleeping suitability: Make the bedroom quality and bed configuration easy to assess.
4Outdoor or special feature: Reinforce the pool, balcony, yard, spa or entertaining area where relevant.
5Practical evidence: Show bathrooms, parking, workspace, access or family features before the guest needs to search for them.
Avoid forcing guests to scroll through many decorative photographs before reaching the information needed to assess the stay.
Your Host Profile Supports Trust After Interest Has Started
The host profile can help the traveller understand who is behind the property. Airbnb profiles may display information such as the host’s name, photo, years hosting, ratings, reviews and selected personal details.
A complete and professional profile may reduce uncertainty, particularly when a guest is deciding between similar properties. It can signal that the listing is managed by a real person or established hosting team with a visible reputation.
1Use an appropriate photo: Choose a clear and trustworthy image that matches the way the property is hosted.
2Explain your hosting approach: Help guests understand the service and communication they can expect.
3Keep information current: Remove outdated details and make sure the profile reflects the present operation.
4Use consistent positioning: The profile, listing copy and communication style should feel like the same hosting operation.
5Protect privacy: Share only information that is appropriate and useful within the platform.
The profile should support the listing rather than compensate for weak property presentation. Guests still need a suitable stay, clear value and confidence in the booking itself.
Diagnose The Correct Stage Before Making Changes
Low Search ExposureReview open dates, minimum stays, notice, filters, property relevance and search positioning.
Exposure But Few ClicksReview the cover photo, title, visible price, reviews and whether the property’s difference is obvious.
Clicks But Few BookingsReview total value, photo sequence, description, amenities, rules, cancellation terms and booking friction.
A listing may have more than one problem, but the funnel helps establish an order. Start with the earliest major breakdown. There is little value in rewriting the final paragraphs of a description when the property receives almost no relevant search exposure.
Hosts using professional hosting tools may be able to review information covering search impressions, listing views, booking conversion, wishlist additions and comparisons with similar listings.
The available dashboard, terminology and comparison options may change. The most useful analysis combines platform information with booking pace, revenue, guest messages, reviews, market conditions and a record of changes made to the listing.
1Choose a comparable period: Avoid comparing a peak holiday week directly with a quiet off-season week.
2Consider availability: A listing cannot convert dates that were blocked or restricted.
3Check booking windows: Guests searching months ahead may behave differently from last-minute travellers.
4Review market changes: New supply, events and seasonal demand can affect the result.
5Check the sample size: Large percentage changes from a small number of visitors may not be reliable.
6Look beyond percentages: A strong rate from very few impressions may still produce insufficient bookings.
Booking Window Changes How You Read The Data
A property may receive listing views today for stays taking place weeks or months later. Those guests may not book immediately, particularly when they are comparing a complex family trip or waiting for other travellers to confirm.
Last-minute guests may behave differently. They often have fewer available choices, a shorter decision process and a stronger need to confirm accommodation quickly.
Long Booking WindowGuests may save listings, compare alternatives and return later before making a decision.
Short Booking WindowAvailability, immediate clarity, check-in timing and total value may have greater influence.
Event DemandSearch behaviour can change quickly when travellers need specific dates near an event or holiday period.
Allow enough time for the booking window to develop before judging a change. A new cover photo for dates six months away may not produce immediate bookings even if it improves guest interest.
Seasonality Can Change Click Behaviour
The feature that attracts guests in summer may not be the feature that earns attention in winter. A pool or outdoor entertaining area may lead during warmer months, while a fireplace, spa, view, games room or comfortable living space may become more relevant during cooler periods.
Hosts can consider seasonal image order, title emphasis and description updates where the property genuinely supports different trip types. The listing should remain accurate and should not imply that a feature is available when it is seasonal or restricted.
Seasonal changes should be recorded so the host can compare results and restore a previous setup when appropriate.
Do Not Optimise For Clicks At The Expense Of Accuracy
A click is useful only when it comes from a guest who may genuinely suit the property. Misleading photos, vague location claims, unrealistic descriptions or incomplete rule information can increase curiosity while reducing trust and booking conversion.
The search result and listing page should make the same promise. If the cover photo shows an ocean outlook, the listing should explain where that view can be enjoyed. If the title highlights a pool, the gallery and amenities should make its availability, location and relevant conditions clear.
Accurate positioning can also filter out unsuitable guests before they book. A property with stairs, shared facilities, road noise, limited parking or strict pet conditions should communicate those details clearly enough to prevent avoidable expectation gaps.
Measure Booking Quality, Not Only Booking Quantity
A change that increases clicks and bookings may still be unhelpful if it attracts unsuitable stays, creates operational pressure or reduces the value of each booking.
1Length of stay: Did the change attract useful booking patterns or mainly low-value gaps?
2Net booking value: Did additional bookings remain worthwhile after discounts, cleaning and operating costs?
3Guest suitability: Did the listing attract groups that matched the property and house rules?
4Operational fit: Did the stays create manageable turnovers and communication demands?
5Review quality: Did the property continue to meet expectations and receive positive feedback?
6Future demand: Did the improved performance support the property’s broader pricing and positioning strategy?
The aim is not to increase clicks at any cost. It is to build a healthier path from relevant search exposure to suitable, profitable and well-delivered stays.
Test Changes Without Losing The Lesson
Changing the cover photo, title, price, minimum stay and description at the same time may produce a different result, but it becomes difficult to identify what caused the change.
Where practical, prioritise the most likely problem and make controlled adjustments. Record the date, the reason for the change, the dates affected and the performance information available before and after it.
1State the hypothesis: Explain what problem you believe the change will address.
2Save the previous version: Keep the old title, image order, pricing rule or description for comparison.
3Define the measure: Decide whether you are trying to improve impressions, clicks, bookings, stay value or guest fit.
4Allow for demand: Do not treat a market-wide increase as proof that one photo caused the result.
5Review booking quality: Check revenue, stay length, guest fit and reviews rather than only raw clicks.
6Keep useful changes: Retain improvements that support the whole funnel, not merely one attractive metric.
A Practical 30-Day Listing Click Plan
A structured review can help hosts improve the listing without making random changes. The timing may need to be extended where booking volume is low or the property has a long booking window.
1Days 1–3 — Record the baseline: Save current impressions, views, bookings, revenue, cover photo, title, restrictions and major pricing settings.
2Days 4–7 — Complete a guest search: Compare the property with relevant listings using realistic dates, group sizes and filters.
3Days 8–10 — Identify the main weakness: Decide whether the largest issue is exposure, click-through or listing-to-booking conversion.
4Days 11–14 — Make one primary change: Update the cover photo, title, restriction or another variable connected to the diagnosed problem.
5Days 15–24 — Monitor without overreacting: Watch the relevant dates, guest messages, listing views and booking activity.
6Days 25–30 — Review the result: Compare the new data with the baseline while accounting for demand, seasonality and availability.
If the property receives little traffic, a longer review period may be needed. Avoid drawing a firm conclusion from only a handful of impressions or one booking.
A Practical Airbnb Click-Through Audit
Review the listing from the perspective of a traveller who knows nothing about the property. Search using realistic dates, guest numbers and filters, then compare the property with the listings displayed around it.
1Relevance: Is the property appearing for searches it can serve competitively?
2Visual difference: Does the cover image stand out for a meaningful reason?
3Mobile clarity: Does the search card remain understandable on a small screen?
4Value position: Does the visible price make sense beside similar properties?
5Clear promise: Can a guest quickly understand the type of stay being offered?
6Gallery continuity: Does the full page support what attracted the initial click?
7Booking confidence: Are sleeping arrangements, amenities, rules and important limitations clear?
8Host trust: Does the profile and review history reinforce confidence?
9Booking flexibility: Do the minimum stay, notice and arrival settings suit the intended demand?
10Guest delivery: Can the property consistently provide the experience being advertised?
Common Mistakes When Trying To Increase Clicks
Choosing A Pretty But Weak CoverThe image looks polished but fails to show the property’s most valuable feature.
Discounting Too QuicklyThe host lowers the price without checking whether the listing is attracting the correct audience.
Changing Everything TogetherThe host cannot identify which adjustment improved or damaged performance.
Other mistakes include copying a competitor’s strategy without understanding the differences between the properties, using an exaggerated title, hiding important limitations, ignoring mobile presentation and judging performance from too little data.
Hosts should also avoid treating every fluctuation as an algorithm penalty. Demand, availability, filters, pricing, new competition and seasonality can all change performance. Read The Truth About Airbnb Rankings: Avoiding SEO Myths for a broader discussion.
The Goal Is Better Booking Decisions, Not Just More Traffic
A strong Airbnb listing attracts suitable guests, answers their questions and helps them decide whether the property fits their trip. This can improve conversion while reducing unsuitable enquiries, expectation gaps and bookings that create avoidable operational problems.
Listing optimisation should connect photography, title, pricing, availability, amenities, host-profile trust and the actual guest experience. Improving one metric without considering the wider business can lead to the wrong conclusion.
The best listing does not attract every traveller. It attracts the right traveller and gives them enough confidence to make a well-informed booking.
Need Help Diagnosing Your Airbnb Funnel?Review listing visibility, qualified clicks, pricing, guest barriers and booking conversion with practical short-term rental optimisation support.
It generally refers to a guest seeing a property in Airbnb search results and opening the full listing page. Airbnb’s professional conversion data describes this stage as search-to-listing conversion.
Is a listing click the same as a host-profile visit?
No. The listing page explains the property, while the host profile introduces the person or business behind it. A host profile may support trust, but it serves a different purpose from the search-to-listing click.
Do more listing clicks improve Airbnb ranking?
Listing-page visits can contribute to Airbnb’s assessment of listing popularity, but ranking is influenced by many factors. More clicks do not guarantee stronger placement, especially where those visits do not lead to suitable bookings or positive guest outcomes.
What is a good Airbnb click-through rate?
There is no single rate that suits every property, market, season or reporting period. Compare the listing with relevant similar properties where data is available, then review whether the clicks produce suitable bookings and worthwhile revenue.
Why is my Airbnb getting impressions but few clicks?
Possible causes include a weak cover photo, unclear positioning, uncompetitive visible price, limited review strength or poor alignment with the guest’s search. Compare the search card with genuinely similar listings before deciding what to change.
Why am I getting listing views but no bookings?
This usually points to a later conversion problem. Review the gallery, total price, amenities, sleeping arrangements, rules, cancellation terms, property limitations and anything that may create uncertainty or friction.
What is the most important photo on an Airbnb listing?
The cover photo carries the greatest responsibility for earning initial attention in search. It should clearly show one of the property’s strongest and most relevant reasons to book.
Should I lower my price to get more Airbnb clicks?
Not automatically. Compare the property’s visible value with relevant competitors and check whether the cover photo and positioning explain why the price is justified. Pricing should also reflect the stay date, demand and booking window.
Can minimum-stay settings reduce my listing views?
They can reduce the searches the property is eligible to match. That does not mean the setting is wrong, but hosts should check whether restrictions unintentionally exclude suitable demand or prevent short calendar gaps from being booked.
Should I change my cover photo for different seasons?
A seasonal change can be useful when another genuine feature becomes more relevant to current guests. Keep the image accurate, record the change and avoid suggesting that seasonal amenities are always available.
How should I test a new cover photo or title?
Record the existing setup, identify the problem you expect the change to solve and avoid changing several major variables at once where practical. Review listing views, bookings, revenue and guest fit rather than relying on one metric.
How long should I wait before judging a listing change?
It depends on booking volume, seasonality and the property’s usual booking window. Listings with low traffic or bookings made months ahead may need a longer testing period than properties with frequent last-minute demand.
Where can hosts review Airbnb conversion data?
Eligible hosts using professional hosting tools may find performance information in Airbnb Insights. Available metrics, comparisons and navigation can change, so follow the current options displayed in your host account.
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