Is Your Property Stuck in the Past? Why the “Grandma Look” Might Be Costing You Airbnb Bookings
When you think about your vacation rental, what comes to mind? Does it feel fresh, inviting, and in line with what guests are looking for today? Or does it feel like something from the past? One common mistake many property owners make is adopting a design style that I like to call the “Grandma Look.” […]
What Airbnb Penalizes: Key Factors That Can Hurt Your Property’s Visibility and Bookings
Airbnb’s algorithm is designed to reward listings that perform well by offering guests a seamless, positive experience. However, if your listing doesn’t meet the platform’s standards or expectations, it can be penalized, affecting both your visibility and your booking rates. Understanding what Airbnb penalizes is crucial to ensure that your property remains competitive and continues […]
How Your Design Choices Could Be Limiting Your Short-Term Rental Bookings
When managing your short-term rental, it’s easy to get caught up in the basics—pricing, location, and amenities. But there’s one crucial element you may be overlooking: your property’s design. The design choices you make can deeply influence the type of guests you attract and, just as importantly, the ones you might unintentionally exclude. In this […]
The Psychology of First Impressions: How They Impact the Positive-to-Negative Scale
The guest experience in short-term rentals is not just about providing a place to sleep; it’s about creating an emotional journey that guides guests from initial curiosity to ultimate satisfaction. One of the most influential factors that determine how your property is perceived is the positive-to-negative scale. This concept is rooted in human psychology, which […]
The Dos and Don’ts of Buying Property in Your SMSF
Investing in property through a Self-Managed Super Fund (SMSF) offers a strategic pathway for growing wealth over the long term. By using your SMSF to purchase property, you can build a substantial portfolio to fund your retirement. However, SMSF property investment comes with distinct rules, opportunities, and risks that require careful planning and a clear […]
Understanding Strata Properties: What You Need to Know Before Buying
If you’re considering buying a property in a strata scheme, whether it’s a townhouse, apartment, or unit in a shared building, there are some unique factors you need to know about. Strata living offers a range of benefits, but it also comes with its own responsibilities. Let’s explore everything you should consider before making the […]