QLD · Revenue management

Airbnb revenue management in Townsville

Townsville is a dry-season market: revenue climbs from April and peaks over June to September, with the softest months from November to February. WTP prices every night by demand, while the owner keeps running the property and their own accounts.

Quick answer

What does an Airbnb earn in Townsville? A typical short stay within 8 miles of Townsville earned $206 a night at 50% occupancy over the last 12 months, or about $37,600 in revenue per listing for the year. July was the best month at $4,295 per listing and November the weakest at $2,230. By bedroom count, a 1-bedroom averaged $145 a night, a 2-bedroom $198 and a 3-bedroom $281. These are market estimates from IntelliHost Market Data, not booking records.

What should it be earning?

Is your Townsville home earning what it should?

Enter the address and see what similar holiday homes around Townsville earn in a year, then compare it with what yours made.

  • Yearly gross estimate from homes like yours nearby
  • Nightly rate and occupancy month by month
  • Where the gap comes from rate, occupancy or both

Free. The next step asks for your name and email so we can send the estimate.

The Townsville year

Every month books differently, so every night is priced differently

What short stays within 8 miles of Townsville earned over the last 12 months, by month, bedroom count and day of the week.

Average nightly rate$206AUD
Occupancy50%of available nights
Revenue per available night$103AUD
Revenue per listing$37,568last 12 months · AUD
Typical booking lead time34 daysmedian
Revenue per listing each monthHover or tap a month for the detail
$0$1.0k$2.0k$3.0k$4.0k$5.0kOct$2.2kNovDecJanFebMarAprMayJun$4.3kJulAugSep

Each month against the 12-month average

Oct$2,663 AUD-15%
Nov$2,230 AUD-29%
Dec$2,782 AUD-11%
Jan$2,659 AUD-15%
Feb$2,478 AUD-21%
Mar$2,778 AUD-11%
Apr$3,070 AUD-2%
May$3,282 AUD+5%
Jun$3,520 AUD+12%
Jul$4,295 AUD+37%
Aug$3,957 AUD+26%
Sep$3,854 AUD+23%

By bedroom count

3-bedroom homes · turn on Compare to add more

3 bedrooms

$47,165 AUD
Revenue, 12 months
$47,165
Nightly rate
$281
Occupancy
46%
Listings
202

Asking rate by day of the week

Mon$268
Tue$268
Wed$271
Thu$272
Fri$276
Sat$276
Sun$268

Source: IntelliHost Market Data, 1,163 short-stay listings within 8 miles, computed 2026-10-13. Market estimates, not booking records. Figures in AUD.

Who books

Who stays in Townsville, and what they look for

Couples and solo travellers after a relaxing break

32% of trips · typical stay 2 nights

Couples and solo travellers wanting a quiet city break with an easy walk to restaurants, culture and the waterfront, who care most about comfort, cleanliness and convenience.

  • An easy walk to restaurants, bars, cafes and The Strand
  • A comfortable bed with good linen in a quiet street
  • A clean kitchenette with pantry basics and a coffee machine

Often missing: Air conditioning, Wifi, Kitchen

Families wanting space and things to do

35% of trips · typical stay 4 nights

Families of four to seven, often in the school holidays, looking for a roomy home with a pool, a safe outdoor area and kid-friendly attractions and beaches nearby.

  • A pool, spa or water play the kids can use all day
  • Several roomy bedrooms and bathrooms with comfortable beds and spare linen
  • A fully equipped kitchen with pantry basics

Often missing: Dishwasher, Dryer, Washer, Hot water

Event, sport and work groups

20% of trips · typical stay 2 nights

Groups in town for sport, business, medical appointments or local events who want to be close to the venue, need flexible check-in and want secure parking.

  • Close to the stadium, ferry terminal, hospital or event venue
  • Flexible or early check-in and late check-out
  • Secure, roomy parking that fits bigger vehicles

Often missing: Self check-in, Private entrance, Free parking on premises, Wifi

From guest reviews in the IntelliHost market report.

Who does what

What we run, and what stays with you

We run, remotely

  • Nightly pricingDaily rate updates for season, events, lead time and gaps, with minimum and maximum prices you approve.
  • Listing optimisationTitles, photo order, descriptions and amenities written for the guests who book your area.
  • ChannelsAirbnb, Booking.com and Vrbo connected through one system, so the calendar is never double booked.
  • Reviews and reportingReview responses, monthly results and a plain-English plan for next month.

You keep

  • Your accountsYour Airbnb, Booking.com and bank accounts stay in your name.
  • Guests on arrivalCheck-in, keys and anything the guest needs on the ground.
  • Cleaning and maintenanceYour cleaners and tradespeople, working from the shared booking calendar.
  • Local registrationAny registration, permit and local tax filings.
Short-stay rules

Townsville short-stay rules at a glance

Rules are being checked

The short-stay rules for Townsville are being checked against official sources before they are published here.

Our fees

Revenue management fees

From A$250 for your first listing, per listing, per month, including GST, with lower rates for every listing after that.

ListingsPer listing, per month
Listing 1A$250
Listings 2-10A$200
Listings 11-20A$100
Listings 21-50A$75
Listings 51+A$40
How it starts

Four steps, all online

  1. Earnings estimate

    Enter your address and see what homes like yours around Townsville earn. Free.

  2. Connect

    You give us access to your channels. Your accounts stay yours.

  3. Set up

    Pricing rules, listing rewrite and channel settings, agreed with you first.

  4. Run

    Daily pricing, a monthly report, and a review call whenever you want one.

Areas we service

Revenue management near Townsville

Common questions

Airbnb revenue management in Townsville FAQs

What is Airbnb revenue management?

Setting the right price for every night, and the right minimum stay, so the home earns the most over the year rather than just filling dates. It also covers the listing content and channels that decide how many guests see the price.

How does WTP price an Airbnb in Townsville?

Every month, and every night within it, is priced on its own demand: school holidays, events, weekends and the quiet weeks in between, never a few flat seasons. Prices are reviewed every day against what similar homes nearby are booking for.

Do I keep control of my Airbnb account?

Yes. Your listings and accounts stay in your name, and you approve the minimum and maximum prices we work within.

Can Wealth Through Property fully manage my home in Townsville?

Yes. If you would rather hand everything over, our full Airbnb management service covers Townsville.

What does revenue management cost?

Revenue management starts at A$250 for your first listing, per listing, per month, including GST, with lower rates for each additional listing.

Own a holiday home in Townsville?

See what your Townsville home should be earning.

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